Looking for Press Release Headline Help

Hi Anne,

Your headline is following the standard press release headline format...

...Who...What.

It has a touch of news about it with "Innovative and Entertaining"
so it seems spot on.

All the best,
Ewen

Punch it up a little, Anne. It's a thorny topic so USE that...

Here's a quick, off the cuff idea for illustration.

===

Fed Up Author Changes The Rules For Learning Spanish

(Intro about how complicated most spanish instructions courses/products are.)
(Introduce problem with curriculum and teaching methodology, workbooks, etc)
(Statistics of failure rates or those who've tried to learn and quit without success.)

(Quote) "After throwing hundreds and hundreds of dollars away on worthless training products that never worked, I decided the best way to really MASTER conversational Spanish, was to create a course and to TEACH it", says Anne Emerick, creator of the new No-Work Spanish audiobook series.

(Explain No Work Spanish methodology)
{Highlight difference in results by listening to situational and conversational Spanish instead of rote memorization of vocabulary words)

(Close with notice about launch/event/offer/whatever)

====

Note that it's a lot more interesting to read that you're
FED UP... "ooh, somebody's pissed. What's that about?"

Not only are you fed up, but you're changing the rules...
...something's gotta be new, different now.

And taken as a whole, you might even be fed up BECAUSE
of having to learn spanish. There's a whole OTHER theme
to work with there...

Anyway, just quick pop off the top of my head to spark
some ideas for you.

Hope it helps,

Brian

To attract more visibility, start by using your keywords, first thing.

I tried being "high-brow" with a press release title once, and it ranked so low on the search page that I knew I'd made a mistake. The writers who used the same keyword I had, but used it IMMEDIATELY in the title were on top & gained best visibility.

Is "learn Spanish" your keyword?

If so, consider something like "LEARN SPANISH FROM THE MOST COMICAL TEACHER YOU'LL EVER MEET."

Or something like "LEARN SPANISH FROM AN ENTERTAINING, ACCOMPLISHED AUTHOR."

Note: The closer you can stay to only 8 words in the title, the better your chances that Google won't cut-off the title on the search results page, if that matters to you.

Best of luck!

Hi Anne,

Having published PR's for companies like Cisco and Sun Microsystems, I know a little bit about PR's. Do not use the headline you made up....you will do better to take Brian McLeod's advice...as your headline will be one of the key factors in determining who clicks and who carries your feed..