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Here's a useful chart - shows how color influences buyer behavior

by Loren Woirhaye
10 replies
I was gonna upload the chart here but I couldn't figure it out, so
go to the source blog to check it out. I swiped it to print up and
ponder.

Source: How do colors affect purchases?
#behavior #buyer #chart #color #influences #shows
  • Profile picture of the author Ross Bowring
    This is a great selling tool for graphic designers seeking to prove their value to potential clients.

    --- Ross
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    • Profile picture of the author Steve Wells
      Originally Posted by Ross Bowring View Post

      This is a great selling tool for graphic designers seeking to prove their value to potential clients.

      --- Ross
      This is stuff that is taught in college, graphic design and marketing go hand in hand.......

      I have been stressing this stuff about visual graphics for sometime now to people on this forum who want to skip the visual appeal and skimp on their graphics quality.

      The color stuff I have not really mentioned, although its a known and proven fact. In graphic design we're taught lots of things about visually communicating and getting a desired reaction from someone by design, that's what a graphic designer is trained to do, to communicate and sell to people via design.

      There are many other things that trigger people or help them to buy, one is the human factor, if someone can see a persons eyes they relate better to them and thus trust is built, so an image of a person up in the left hand corner of a banner or website is very good, because the first thing a person is attracted to scientifically proven is another humans eyes...


      Here is a pdf of the page if anyone is interested....
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      • Profile picture of the author Raydal
        Originally Posted by EWGQDD View Post

        This is stuff that is taught in college, graphic design and marketing go hand in hand.......

        I have been stressing this stuff about visual graphics for sometime now to people on this forum who want to skip the visual appeal and skimp on their graphics quality.
        As important as this is to graphic designers I've never seen a graphic
        artist use this information to sell their services. This should be the
        kind of argument they give for using their services in the first place
        but I never read this in a sales letter for graphic design.

        they normally sell the "look good and people would buy" angle
        but not this more 'scientific research' angle.

        -Ray Edwards
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        • Profile picture of the author Steve Wells
          Originally Posted by Raydal View Post

          As important as this is to graphic designers I've never seen a graphic
          artist use this information to sell their services. This should be the
          kind of argument they give for using their services in the first place
          but I never read this in a sales letter for graphic design.

          they normally sell the "look good and people would buy" angle
          but not this more 'scientific research' angle.

          -Ray Edwards
          I agree and will incorporate this sometime in the future if and when I do a WSO....
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  • Profile picture of the author Hans Klein
    Thanks... this is something to consider. I think it's a great idea to look at how colors are already being used in people's everyday lives and see how we can apply them to our sales pieces. So, I like that these charts do this.
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  • Profile picture of the author Warren.Richards
    I gotta get my paint brush and all the colors in place. I'll be needing them soon.

    Thanks for the post. Eye opener.

    Warren.
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    • Profile picture of the author Aj Wilson
      VERY Kool...

      Thanks for sharing!
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  • Profile picture of the author wcmylife
    Nice...would be really helpful to the graphic warriors as it's something that's basic for them....

    Thanks for this...saving it on my drive.
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  • Profile picture of the author John_S
    As important as this is to graphic designers I've never seen a graphic
    artist use this information to sell their services. This should be the
    kind of argument they give for using their services in the first place
    but I never read this in a sales letter for graphic design.

    they normally sell the "look good and people would buy" angle
    but not this more 'scientific research' angle.
    Graphic designers want credit for anything good -- responsibility for nothing. Unfortunately severing responsibility for results forces most to charge rock bottom prices.

    A much (much) smaller group in the human factors camp studies this. I have one of the more informative color psychology pages. Most have color astrology pages.

    Most want simple answers. There are few -- most color choices for response are heavily dependent on context.

    For example, yellow for quite some time indicated cheap, generic goods. However, it could also indicate something like a flashlight is more rugged and damage resistant than those of another color.

    Green was, for the longest time, considered taboo until Snackwells and Healthy Choice upset the rule of thumb.

    Lack of color can also be used in marketing.
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    • Profile picture of the author Steve Wells
      Originally Posted by John_S View Post

      Graphic designers want credit for anything good -- responsibility for nothing. Unfortunately severing responsibility for results forces most to charge rock bottom prices.

      A much (much) smaller group in the human factors camp studies this. I have one of the more informative color psychology pages. Most have color astrology pages.

      Most want simple answers. There are few -- most color choices for response are heavily dependent on context.

      For example, yellow for quite some time indicated cheap, generic goods. However, it could also indicate something like a flashlight is more rugged and damage resistant than those of another color.

      Green was, for the longest time, considered taboo until Snackwells and Healthy Choice upset the rule of thumb.

      Lack of color can also be used in marketing.
      Thats quite a broad generalization about graphic designers. As for me, sure credit for what is good that I produce is of course something I would like, most anybody would want that, especially copywriters.

      As for responsibility for nothing, I do not understand where that comment comes from, maybe you have had some bad dealings with people in the past that have skewed and tainted your perspective about graphic designers in general?
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