this video reminds me of the cult of ..

by 4 replies
5
apple, scientology, watermelon (green {environ} on the outside, red {comi} on the inside..) and other new age marketing style.

It makes you want to do it and it does it in such a way, with the smooth music slowly easing you into it, the hipster perfectly scripted dialog...

..of course i'm talking about the About video, for google voice

Google Voice - Features

Are your videos on par with this? Does your video have an intentional flicker rate to suck you in like the tv does?
#copywriting #cult #reminds #video
  • Lol. yeah man. It is a good video. Favorite most overlooked mktg concept: simplicity.
  • Google has always been a believer in simplicity. For a very long time
    they have used the simplest search engine home page of all the top
    competitors. You don't have to wonder what to do once you come
    to their search page. They are are classic case of form meeting function.

    Hurray! for Google.

    -Ray Edwards
  • don't miss the point of the post guys... i'm looking at the undercurrent in the video; the real subtle way everything is put together, the rhythm, tones and pauses used in the voice, to the flickering to get your attention in the beginning and put you in the 'stay and watch' daze, to the music volume level slowly coming up and relaxing you right into the Click Here to Continue

    With that said, google is cataloging all voice calls, along with all audio on their google vids / youtube vids. Soon you will be able to search by audio content or lyrics the same way we are using the search engines to search for typed content today.

    Check out this seemingly unrelated but it is video: Google and CIA Fund Political Precrime Technology
    • [1] reply
    • Well, I misunderstood the intent of your post. I thought you were being
      sarcastic because of the amateurish way the video was done.

      -Ray Edwards
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  • 5

    this video reminds me of the cult of ..

    apple, scientology, watermelon (green {environ} on the outside, red {comi} on the inside..) and other new age marketing style. It makes you want to do it and it does it in such a way, with the smooth music slowly easing you into it, the hipster perfectly scripted dialog...