FREE mini swipe file...TWO WINNERS.

by gjabiz
10 replies
Here is a pdf mini swipe file...the great Bud Weckesser.


These are just a few of the hundreds of ads that Bud wrote.

TWO of these were mammoth winners. Two more were continuously run for over a decade.

It should be easy for you to figure out which were the GREAT ads, right?

Direct download of short pdf:

http://www.angelfire.com/biz/gjbiz/bud.pdf

gjabiz
#filetwo #free #mini #swipe #winners
  • Profile picture of the author Loren Woirhaye
    I really like Weckesser's style - so thanks a bunch for sharing this.

    Green Tree Press came around here a while back asking for help
    with the IM end of their operation I think.
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    • Profile picture of the author gjabiz
      Originally Posted by Loren Woirhaye View Post

      I really like Weckesser's style - so thanks a bunch for sharing this.

      Green Tree Press came around here a while back asking for help
      with the IM end of their operation I think.
      Loren,

      I was under contract to GTP last Summer. We tested a lot of things. I was hoping to bring out the complete Weckesser Swipe File, but, alas, the owner went in a different direction.

      Note these ads span from 1976 with an address in Akron, OH all the way to 2003. That's 27 years of successful history.

      Weckesser wrote thousands of ads, sometimes spending thousands of dollars to test a single word difference.

      There are few who will spend a quarter of a million dollars on running ONE ad one time, as GTP did and as recently as 2008. You have to have a lot of confidence in your copy if you are putting that kind of money on the table.

      Four of the ads in this little tiny collection were pulling in hundreds of thousands of dollars a month at their peak.

      Bud was one of the greats.

      gjabiz
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      • Profile picture of the author wordwizard
        thanks so much for the ads, giabiz! Great examples.

        Some of them make me want to buy whatever is on sale ;-)

        Elisabeth
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        • Profile picture of the author micvazquez
          Banned
          [DELETED]
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          • Profile picture of the author gjabiz
            Originally Posted by micvazquez View Post

            I am amazed on some stories or testimonials, somehow I can't believe they gain that kind of money in a particular time.
            I hope there are special offers.
            Perhaps you are looking at the testimonials on the ads for the how to make money ads?

            If so, know this. Green Tree Press is one of a handful, and I'm talking VERY FEW, companies who has ever rec'd a WRITTEN apology from the FTC regarding their ads and testimonials.

            Every single testimonial is on file. Real people. Real numbers. And honestly, those figures are not even the BIG numbers.

            For a person who has never made larges sums of money in a short period of time, sometimes figures are hard to swallow. But, if you have done it, it is much easier to believe.

            Consider that one author at GTP was receiving monthly checks of 39,000, 51,000 dollars and this went on for a couple of years.

            I think there are writers here who would love to make that kind of money, that is the POWER of a well written direct response ad.

            If this is not what you are referring to, please let us know.

            gjabiz
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  • Profile picture of the author gjabiz
    These ads were compiled by my friend Dien Rice, who was in Erie last year, and we thought Green Tree Press was going to publish it. GTP went in a different direction. These are ads COMPILED by Dien Rice and not myself. I did scan hundreds of ads and have the results of 35 years of direct response ads, but, this particular compilation did not come from my archive.

    Sorry Dien Rice, I want to give credit where credit is due.

    Gordon Alexander

    PS. I hope you bring your book out on your own, it was excellent work.
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  • Profile picture of the author Alex Cohen
    Gordon,

    How successful was the Atlanta Housewife ad? It's one of my favorites.

    Thanks.

    Alex
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    • Profile picture of the author gjabiz
      Originally Posted by Alex Cohen View Post

      Gordon,

      How successful was the Atlanta Housewife ad? It's one of my favorites.

      Thanks.

      Alex
      It was one of his highest pulling ads ever. HOWEVER, there were publications that would not accept it, so, Bud being the genius that he was, wrote up a substitue ad.

      MY favorite had the "Boyfriend Wanted" headline, selling the same diet product as Atlanta Housewife, but to a YOUNGER audience, so it ran in the teen magazines.

      Bud's Atlanta Housewife ad had several imitators too.

      The very best selling ad in this little collection? IS......

      gjabiz

      PS. His best ad sold millions of dollars of products and the author was getting checks of 35,000 bux a MONTH and more for writing the book. Sweet Green Beans indeed.
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  • Profile picture of the author ARSuarez
    Thanks for sharing gjabiz. I had a few of Weckesser's ads and have really treasured them.

    Better break out the notepad and pen.
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  • Profile picture of the author CCGAL
    Any idea what the woman on that first page was doing? I remember seeing that ad in many a magazine, but I never did find out what she's doing. LOL You know?

    Thanks for the .pdf - direct response marketing has been an interest of mine for years, so this is a nice document to add to my collection.
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    • Profile picture of the author gjabiz
      Seriously, a lady wrote in complaining about an ad which showed a woman strangling an OWL. In this ad, she's shaping clay for a flowerpot (I believe). Her name is Mary, she was Bud's wife and appeared for years in his ad. She still comes into work a couple of times a week. Great lady.

      It was always "staged" to leave some confusion in the reader's mind.

      gjabiz


      Originally Posted by CCGAL View Post

      Any idea what the woman on that first page was doing? I remember seeing that ad in many a magazine, but I never did find out what she's doing. LOL You know?

      Thanks for the .pdf - direct response marketing has been an interest of mine for years, so this is a nice document to add to my collection.
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