Pre Sell - Technique advice needed please!

Hey Angelita,

An affiliate marketer on the main forum today said how
he quadrupled his profits by making one simple change.

He added a lower priced alternative.

Before he only had one product to sell.

Here is the real reason it works so well...

...one product offer buyers decision is a yes or no.

The two product offer decision is "which one?"

And here is the surprising thing, more of the highest priced item was sold.

The next step in ramping the profits up is to add a third, higher price item.

This is done to sell more of the middle priced item.

It is an old trick some switched on retail stores use.

Here is how he approached it... he explained the benefits
and the one negative of the his high priced item.

That negative was the price in comparison to the other.

The negative for the lower priced item was that the results
would take longer to show up.

That was his blueprint which got him 4x profit.

More profits are waiting by adding the third product and use
the same approach.

The sweet spot seems to be the 3 option plan.

Also you should be targeting those that are ready to buy.

All the best,
Ewen

300 clicks isn't enough to make a judgment.

First of all - how many of them clicked through to your various offers? And how many clicks did each offer receive?

If you don't know, that's something you need to track.

Let's say, for example, 20% of your viewers clicked through. That's 60 clicks to an affiliate offer. Most pages don't convert as well as 1:60 (depending on a lot of variables).

Basically, you're jumping the gun. With 300 visitors you have no idea if it does or doesn't work yet. 2000 would be a good number.

-Dan

Hi Angelita

I'll let you know when I have something ready. I'm still typing away furiously at the moment.

The thing about true PRESELLING is its about relationships and trust.

Think about it.

Are you more likely to buy a product recommended by some random guy or girl off the street, or your best friend and someone who cares about you?

Let's say you're thinking of buying "The Secrets Of Widget Warbling", a product I just made up (available now for just $39.95).

You might go to Google and type in secrets of widget warbling review. First of all, what tends to happen is that 7 or 8 of the results often end up saying something similar in their reviews, because they've used a review template from the product creator...

... but when everyone does it, it just looks silly. 7-8 reviews on the first page of Google all saying the same thing doesn't create TRUST... or even CREDIBILITY... in your mind, does it?

Depending on how savvy you are, you'll either realize (a) aha... they've copied and pasted the product creator's own review, or (b) they've copied one another. Either way, not good.

So you first of all need to create trust by differentiating yourself from the other reviews. Yes, you can use the product creator's template if they've supplied one... but it should be viewed AS A TEMPLATE, not something you use word for word.

Second, what you're also looking for when you typed in secrets of widget warbling review is EXPERIENCE... you're looking for others who have used the product, and got results. You want confidence that it's OK to buy, and that you're not just wasting your money.

So is there anything YOU can provide your visitor, that the others aren't providing? For example, screenshots from the product, a rundown on a particular couple of features. One affiliate I know has written an entire report, where he goes inside the product and shows exactly how it works.

Preselling isn't just about 300-500 word reviews. Sure, that's a small part of it. But you'll only ever have limited success with that route, especially since everyone else is doing it, and more often than not, using the exact wording provided by the product creator... not a good idea for product reviews when every affiliate is doing that!

What I'm saying here is really just the "tip of the iceberg" for preselling, but I hope what I've posted here will get you thinking about different ways you can presell your visitors.

I just mean copy that's been used to pre-sell it by the owner of the product and it's tested.

If you're an email marketer, you can just copy and paste and make a few of your own changes.

For a review page, I'd probably use the same or similar copy.