Programmer needs help with salescopy (have read checklist)

5 replies
Hi,
I am trying to improve the salescopy for my website.

I'm mainly a programmer, so I tend to focus too much on the features of my script, instead of on the benefits for potential customers.

This is my best effort I have come up with so far, after going over the checklist for good copywriting:

profitsdesk dot com /template_temp.php

Any critique is welcome, as I'm sure it can still be a lot better.

Sincerely, Valleyken
#checklist #programmer #read #salescopy
  • Profile picture of the author Aj Wilson
    http://profitsdesk.com/template_temp.php

    Wow mate, what a challenge,

    What you'd really have to drum up from the start
    is why I would need to use "a contact form" to increase sales?

    I understand you are trying to "sell" the idea
    they could be "missing out" etc...

    but I think you need a different way to communicate that
    or create a totally new angle for your product.

    Some questions for you;
    • How does using a (YOUR) contact form increase sales?
    • What makes your contact form so UNIQUE/Special (from free ones or your competitors)?
    • Why do I need YOUR contact form?
    • Why should I pay, when I can get a contact form for Free?
    You could also show a video/screenshots and other proof elements
    to answer all the questions above and Im sure other warriors have more...

    but in all honesty,

    If you cant communicate the benefits/uniqueness and VALUE
    of your contact form, it'll be a good challenge to sell it unless your target audience is none the wiser?

    This is a good challenge for fellow copy warriors
    Prepare for some disheartening comments mate,

    all the best,

    - aj
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  • Profile picture of the author Andrew Gould
    Hey Valleyken,

    The three problems I see are:

    1. Does anybody want this? Is there any demand for it?

    2. You're not telling me enough about what your product actually is and what it does.

    3. You offer absolutely zero proof for your claims.
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    Andrew Gould

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  • Profile picture of the author Paul Hancox
    Hi Valleyken

    In all honesty, I don't get it.

    I have a vague understanding of what you're trying to say, but when it comes to something like this, you really need to DEMONSTRATE how it works.

    In fact, surely your sales letter is the perfect place to give a DEMONSTRATION of the software itself?

    Seriously, I would recommend that, at this stage, you worry less about the copy and more about creating some screenshots, perhaps a video, and a DEMONSTRATION of exactly how it works.

    Yes, the benefits are important, but these won't mean anything to anybody until they can see and experience HOW IT WORKS.

    And make it look SIMPLE. As push button simple as you can.

    Make a video showing your visitors exactly how it works. "Here's How It Works..." and keep the video short and punchy.... under 5 minutes. Show them what it does, and then WHY it's a benefit to them... but keep it short.

    Give them screenshots showing how 1,2,3 easy this is to use.

    Give them a demonstration, where they can actually use your contact form and see it in action.

    After that, come back to this forum and we'll THEN discuss the copy
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    PresellContent.com - How to sell without "selling"
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    • Profile picture of the author valleyken
      Thanks, all very good tips.

      I'll try to work on it for a few days and see what I can come up with. Then we can take it from there.

      Sincerely, Valleyken
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  • Profile picture of the author Loren Woirhaye
    A video might work for you. Try just talking with a screen-capture
    software and you may find yourself explaining things more clearly.
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