Has Anybody Actually Read A Complete Salesletter?
Like most people I suspect, I read the first part and scoot down to the bottom to see how much the product costs. If it's reasonable, I'll buy, If I think it's outrageous I'll press the back button.
Jeff Anderson of Product Launch Formula says, turn the sales letter sideways and feed a little bit to the subscriber a bit at a time, so come launch day, they just go to the link and scroll down to the buy button. That seems reasonable and justifys a lot of copy because its fed a piece at a time and builds anticipation and tension.
So, and this is an honest question. What is the rationale that professional copywriters use to write a sales letter that is twenty, thirty and sometimes even forty pages long?
Just wondering - I'm writing a letter now and really want to know if a short letter won't just sell as well as a long letter... And no, I can't accept the it depends answer.
Has anybody done any serious split testing of long copy vs short copy?
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