Believable?

by 12 replies
15
So what do you think ... is this headline believable? Effective?

"An Impassioned Plea To Avoid Missing The Biggest Opportunity Of Your Life"

The blog post that follows it is a pitch for a $1,997 product here (not an affiliate link) ...

An Impassioned Plea To Avoid Missing The Biggest Opportunity Of Your Life | The Official Blog of John Carlton

Alex
#copywriting #believable
  • The fact it's on John Carlton's site is what makes it believable.
    • [1] reply
    • If that's true, then his pitch is designed only for folks who already know and trust him.

      The "The Biggest Opportunity Of Your Life" claim worked well back in the day when using "Amazing" in a headline worked. In the current day, the phrase comes across as hyperbole.

      Alex
  • Yes believable coming from John...coming from many others, questionable.

    Yes effective.

    All the best,
    Ewen
    • [1] reply
    • Geez Hugh, I was going to be the first to reply
      then looked up after I submitted and you come
      out saying the same thing....

      ...before me!

      Great minds think a like.

      All the best,
      Ewen
  • Superlatives = hype who says this is the "biggest opportunity of my life?" how do you know? Why the plea? Seems like a desperate pitch...Why do you care?
    What do you have?

    Come on, I sat through hours of John Carlton's Sales page critiques he would rip this apart. He did NOT write that for sure.
  • I agree it looks trashy unless coming from a trusted source. And the trusted source better deliver or he won't be trusted for long.
  • I have a hard time believing the biggest opportunity of my life will
    involve purchasing an info-product on the internet.

    ... but maybe I'm a bit too literal. I don't really go for the "this
    is the most important letter you've ever read" sort of approach. Like
    Alex, I think it may have seems less cliche years ago, but these
    days such hyperbole gives me the creeps.
    • [2] replies
    • Ah, thanks Loren. I'm reminded of what one of my mentors once told me about mailorder.

      "The once in a lifetime opportunity comes around every day mail is delivered."

      Saved me a ton of money too.

      Biggest opportunity? Well, isn't that personal?

      I remember a very cute, tall, and extremly heavy blonde beauty...but, I was timid, scared and afraid my waterbed would spring a leak, so I passed up what was the BIGGEST OPPORTUNITY of my life.

      But, to each his own.

      gjabiz

      PS. Since I no longer sleep on a waterbed, I'm much more open to the big opportunities that pop up. Hell, at this stage, I'm open to any and all opportunities...and they come around every day in my email spam folder. Maybe I better WhiteList a few of those?
      • [ 1 ] Thanks
    • Alex,

      Good question.

      It depends on whether you're part of their target market or not.

      If you're a veteran copywriter who's read thousands of headlines (both good and bad ones), it's not going to move you.

      If you're an aspiring copywriter or marketer who wants to learn how to write their own copy, then it might move you. Even then, it only needs to move you enough to go to the SWS salesletter where the real sales attempt can be made.

      Personally, sometimes I like taking John's blog posts apart and breaking them down to figure out the salesmanship tactics and techniques being used... the sequence used... and how he chooses to close.

      Mike
  • Yes, a very good idea.

    Also, study the way he uses words to bring copy "alive" and invoke mental imagery.

    Alex
    • [ 1 ] Thanks
  • I'm having the same thoughts as Mike here...

    And actually... I think the headline sort of comes from the same place as that Halbert opener... "If _________, then this will be the most important message you will ever read."
    • [ 1 ] Thanks
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    Believable?

    So what do you think ... is this headline believable? Effective? "An Impassioned Plea To Avoid Missing The Biggest Opportunity Of Your Life"