Sales Letter Advice - Struggling with Organic Traffic

by Fraggler

Posted: 14 years ago 4 replies

COPY WRITING

Gday!

I am struggling to convert traffic via my sales page and would greatly appreciate any ideas on what I'm drastically doing wrong. The same sales copy has converted pretty well as a WSO but this is obviously a different type of traffic (and getting a slightly cheaper price) and I have the added bonus of being pretty active on relevant subjects here.

Most of the traffic clicks through from an article on my blog discussing the importance of Adsense testing so it should be reasonably targeted and 'warmed-up'. This traffic is generally organic.

I'm a bit concerned that it might miss the mark with people starting out with AdSense but not sure how to address it. Split testing isn't exactly a friendly subject for people who aren't confident with their technical skills - do you think I have lowered this concern with references to simple install and no complicated code?

Do you think the idea of testing is implying 'extra work' for the purchaser (which it is) and putting them off buying?

Then again, it's possible the offer just isn't that great...

I would really love to hear from some fresh ideas, as I have no experience in copywriting so I might just be completely missing the mark.

Thanks a lot

AdSense Split Tester WordPress Plugin - Double Your AdSense Income With a Change of Color and One Powerful Plugin

#advice #letter #organic #sales #struggling #traffic

Nathan Hangen 14 years ago

First of all, you have a nice looking site, so that's a plus.

You talk a lot about the features, which is great, but I want to see more benefit. How can split testing help me?

Walk me through the math on say something like a 10% improvement. Over a day, over a week, month, year, etc. Show that the price of the plugin will be paid for by simply using it over time.

Also, I'd consider buying it myself, but I'd like to see a video of it in action, can you do that?

I was expecting $47. $7 is a no brainer.
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Stephen Dean 14 years ago

How do people get to the pre-sell article? Are they from search? And if so what keywords did they use to get there?

If you know what keywords they're using that can tell you a lot about the frame of mind of the visitor.

And that's the most important thing to figure out with your sales copy. What are they thinking when they hit your page?

Answer that question and then it'll be easier to "continue the conversation in their head."

Also - testing is often a hard sell to a broad market. Especially if the reader has yet to try Adsense, they have the perfect excuse not to learn testing yet.

But that just may mean the headline and angle need to be reframed to match the readers desires... it doesn't mean you have to struggle selling it.

Cheers,
Stephen
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GR Marketing

14 years ago

Perhaps the price point is too low. That low price may be screaming to the prospect "cheapo" instead of a bargain. Try raising the price and adding in some bonuses instead of cheapening your offer.

Also I do get the feeling that its going to take some work, even though I know it isn't, its just the way you've worded it.

People love simple easy solutions.

Instead of something like "test,test,test" which implies constant and consistent work that must be done, try something like "setup the test once and forget it! Let my plugin do all the work!"

You really want to appeal to the lazy man marketer that lives in your prospect for this product, since its a time-saver.

Also a good demo video would do wonders to show how easy it is to use.

Another thing is to do what Nathan said, and focus more on benefits instead of features. If you have any before and after photos of a bump in Adsense income after using the plugin post them.

Also you need more testimonials. One isn't enough. Even for a $7 product you should have like 4-5 testimonials.

I'd also get rid of the Plypema header. It looks cool, but I think it detracts from your headline.

I think you also need to introduce yourself and tell the story of how and why you developed the plugin. You don't have a pic of yourself and I didn't see anywhere in the salescopy where you mentioned who you are. People won't spend even $7 with someone who they don't know.

Remember on the Warrior Forum people can recognize you from your Avatar pic and will have seen you posting around, however when you're sending organic traffic you need to spend some time introducing yourself and establishing creditibilty.

Another thing to consider would be doing a two step marketing process. Create a free report called "Adsense Secrets - How To Quickly Double Your Adsense Income Without Increasing Your Traffic"

In this 3-4 page report simply go over what split testing is and why its important for the user to use on their Adsense sites. Then explain that its highly technical to setup and tell them if they aren't a coding genius they won't be able to do it.

Then at the end of the report tell them all is well, because you have went to bat for them, toiled night and day, and created your masterpiece called the Adsense Split Tester plugin, then give the link to your salespage.

This will do wonders for your conversions and you'll be building a list in the process which is always great.

Hope this helps.

-Garland

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Fraggler

14 years ago

Originally Posted by Nathan Hangen

Walk me through the math on say something like a 10% improvement. Over a day, over a week, month, year, etc. Show that the price of the plugin will be paid for by simply using it over time.

That's an easy thing to add and a great idea (I just have to be careful about using too many 'facts' as it is against Google's TOS to state actual CTRs and earnings. I am probably already walking on thin ice with it heh).

I will also work on making a video to show how it works and easy it is to setup. I was a bit reluctant to do this initially as there isn't a lot to show. In my WSO thread I send them to a link to view a sample page (not in the OP though) and get a lot of traffic to that page. They obviously are curious.

Originally Posted by Stephen Dean

How do people get to the pre-sell article? Are they from search? And if so what keywords did they use to get there?

If you know what keywords they're using that can tell you a lot about the frame of mind of the visitor.

And that's the most important thing to figure out with your sales copy. What are they thinking when they hit your page?

Answer that question and then it'll be easier to "continue the conversation in their head."

Thanks for the reply, Stephen. The majority of people are getting to the page from Google looking for ways to improve their click through rate, best layout, increasing their adsense income, and quite a few about testing too. I also have people from my list reading the article.

I'll have a good think about flowing on from this article today and see what I come up with.

Originally Posted by Stephen Dean

Also - testing is often a hard sell to a broad market. Especially if the reader has yet to try Adsense, they have the perfect excuse not to learn testing yet.

But that just may mean the headline and angle need to be reframed to match the readers desires... it doesn't mean you have to struggle selling it.

Yeah, I think you are right. The top right image is the easiest thing I can fix and it just didn't click until I started writing the OP. I enjoy the testing part but I know many people don't or are intimidated by it.