Over on the main forum they're discussing how, allegedly, a Wordpress
plug-in was pulled because it violated a so-called new "unwritten"
I don't know the truth of that, but I think it highlights an important issue,
which perhaps we copywriters should be more vocal about.
Personally, I think Wordpress is a GREAT blogging platform.
However, many people are using it for sales letters as well, and I
personally think that's a mistake.
(a) You are at the mercy of plug-ins which could break or cease working
at the next Wordpress upgrade.
in a post.
(c) It's not easy to split test. Yes, I'm aware there are split testing
plug-ins, but see (a). At least with static pages and a decent PHP script,
you know it's not going to break any time soon.
(d) It can be quite fiddly to make small design changes. I can do this quite
easily with a static page even without knowing any HTML... I just open the
page in Kompozer, and it's easy. To change Wordpress, you have to
understand its own proprietary file system, and know how it all works.
So here's a question...
Should we be actively DISCOURAGING clients and people who want to
write their own copy, to avoid Wordpress for sales pages?
(Of course, on the occasion I point this out in the main forum, I inevitably
draw out the people who are selling Wordpress plug-ins and templates for
sales letters. Naturally, they're going to defend their business. I
Or should we not care?