Now this is what I call Direct Mail!

by Banned 4 replies
5
copyranter: ADT shows how easy it is to break into your home by (fake) breaking into your home.

I could of used one of these years ago when I was trying to get the attention of an ad agency Creative Director.
#copywriting #call #direct #mail
  • Geez Mal, they are bloody amazing.

    Rather creepy if the owner is already home and discovers a box. Yikes.

    All the best,
    Ewen
  • Equal parts ingenious and creepy.

    I love how when they talk about results they use phrases like "engaging with the brand" - no mention of increased sales.

    Bet they got a lot of nasty phone calls, too.

    -Dan
  • Geez, what a trick. Actually, pretty cool; but would freak me out as well upon opening the door....
  • Geez, you got that right Mal.

    I thought it was interesting how the ADT logo/USP was incredibly small and only in the very corner of the box. Makes for lots of turning over in the hands to find out what the heck it is
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