My Copywriting Research Tools, What Are Yours?

19 replies
Just wrote a blog post about my favorite research tools. I bet a couple of them are underutilized by copywriters on here, so I wonder which research tools I'm missing.

Here's my list...

Google.com
Quantcast - Home
Yahoo! Answers - Home
ebay.com
amazon.com
Clickbank.com

What are your favorite research tools?

Cheers,
Stephen Dean
#copywriting #research #tools
  • Profile picture of the author darrin_kuykendall
    Originally Posted by Stephen Dean View Post

    Just wrote a blog post about my favorite research tools. I bet a couple of them are underutilized by copywriters on here, so I wonder which research tools I'm missing.

    Here's my list...

    Google.com
    Quantcast - Home
    Yahoo! Answers - Home
    ebay.com
    amazon.com
    Clickbank.com

    What are your favorite research tools?

    Cheers,
    Stephen Dean

    It depends on which direction I'm conducting research in. In some instances, I focus on database & profile research for conducting comparables. Other times, when conducting copy for Sales Letters, Niche Content specific studies I use the following:

    I chose these to be more specific on a Product Detail Level vs. Industry Comparable Research:

    Find a Meetup Group near you - Meetup
    Goofbay
    CB Topsites
    http://pulse.ebay.com/
    Google Product Search
    eHow | How To Do Just About Everything! | How To Videos & Articles
    Microsoft Audience Intelligence - Secret Sauce
    Direct Marketing News
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  • Profile picture of the author Bruce Wedding
    Amazon.com reviews are an awesome way to find objections for products that you can find similar books about.
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  • Profile picture of the author RickDuris
    Originally Posted by Stephen Dean View Post

    Just wrote a blog post about my favorite research tools. I bet a couple of them are underutilized by copywriters on here, so I wonder which research tools I'm missing.

    Here's my list...

    Google.com
    Quantcast - Home
    Yahoo! Answers - Home
    ebay.com
    amazon.com
    Clickbank.com

    What are your favorite research tools?

    Cheers,
    Stephen Dean
    Oh my goodness! THAT'S why everything sounds the same!

    I don't have a problem with that as long as it works.

    But if you're going for the LANGUAGE people really use regarding a topic, try:

    Advertise on Twitter Apps and the Wider Realtime Social Web - OneRiot (Real time search engine.)
    Mahalo.com: Questions, Answers, How Tos and Coupons (A search engine with a human touch.)
    Forum Search - Omgili (Search engine for forums for questions regarding a certain topic.)

    - Rick Duris
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    • Profile picture of the author Stephen Dean
      Awesome resources, Rick.

      I'm curious why you don't think Yahoo Answers would help with language. That's the one from my list that I rely on to look for word choice and other patterns. And it seems similar to your links.

      I use Google to see what sites the audience has likely already been exposed to... and I use the top few URLs from the results to get Quantcast data and help make a demographic profile.

      I use eBay and Amazon to see what people are buying right now in this niche so I can come up with an angle that's unique... AND either continues the conversation or is contrarian.

      (Thanks to Bruce I'm going to be looking at Amazon reviews a bit closer.)

      I use Clickbank for similar reasons... but ALSO to see which common themes appear in successful letters to see if I can use it to my advantage. (That's the only one I can connect to your comment about everything sounding the same, but it doesn't have to.)

      I think it's a well rounded list - although I do value your resources, I'll be checking them out further.

      Cheers,
      Stephen Dean
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      • Profile picture of the author RickDuris
        Originally Posted by Stephen Dean View Post

        Awesome resources, Rick.

        I'm curious why you don't think Yahoo Answers would help with language. That's the one from my list that I rely on to look for word choice and other patterns. And it seems similar to your links.

        I use Google to see what sites the audience has likely already been exposed to... and I use the top few URLs from the results to get Quantcast data and help make a demographic profile.

        I use eBay and Amazon to see what people are buying right now in this niche so I can come up with an angle that's unique... AND either continues the conversation or is contrarian.

        I use Clickbank for similar reasons... but ALSO to see which common themes appear in successful letters to see if I can use it to my advantage. (That's the only one I can connect to your comment about everything sounding the same, but it doesn't have to.)



        Cheers,
        Stephen Dean
        You already took Yahoo Answers. It's awesome for research. I was trying to contribute/add. But Amazon, Ebay, ClickBank, people swipe liberally and everything looks the same.

        Quantcast data, I do not trust.

        As for eBay Analytics, try http://www.terapeak.com For KNOWING what sells and for how much and when.

        Don't take anything personally, Stephen. You're a good man.

        My favorite is I ask Clients to give me the phone numbers of their recent sales. I record conversations. I ask questions. And I learn.

        But it's the best research (and inspiration) there is.

        - Rick Duris
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        • Profile picture of the author Stephen Dean
          Originally Posted by RickDuris View Post

          Quantcast data, I do not trust.
          You can cross-check it with Alexa.com. I do see differences from time to time but you can usually narrow it down by adding more data.

          Originally Posted by RickDuris View Post

          "Don't take anything personally, Stephen. You're a good man."
          I didn't, that's not my style. I appreciated your links and will add them to my blog.

          In other news, I just got a new testimonial.

          Originally Posted by RickDuris

          "Personally, Stephen, you're a good man!"


          Cheers,
          Stephen
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          Free Coaching WSO: How to finish all your 2013 "Goals" in JANUARY with my proven productivity secrets - taken from 9 years working as a freelance copywriter. Click Here

          Occupation: Best Copywriter Ever.
          Clients:
          Matt Bacak, Jim Edwards, Ryan Deiss and more.
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          • Profile picture of the author RickDuris
            Originally Posted by Stephen Dean View Post

            You can cross-check it with Alexa.com. I do see differences from time to time but you can usually narrow it down by adding more data.



            I didn't, that's not my style. I appreciated your links and will add them to my blog.

            In other news, I just got a new testimonial.

            Originally Posted by RickDuris
            "Personally, Stephen, you're a good man!"



            Cheers,
            Stephen
            Sheesh! So that's how testimonials are made as well? Well, I'll be darned.

            - Rick Duris

            PS: By the way, Alexa is just as flawed. AR, aren't I?
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  • Profile picture of the author Matt MacPherson
    Here's something I've been doing for quite some time: go to search.twitter.com and type in [keyword "so bad"] or [keyword pain]. You can come up with other variations but you get the idea. Use this to quickly find out what your audiences emotional hot buttons are. Works like a charm.

    Cheers,
    Matt
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    https://edabit.com :: Learn to code with interactive challenges.
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    • Profile picture of the author ewenmack
      For targeting ideal clients I'm hearing great results from Rosie Dow And Ann Convery.

      They use profilling and matching words that ideal client finds attractive.

      Different words for different profiles.

      All the best,
      Ewen
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  • Profile picture of the author The Copy Nazi
    Banned
    Check out this WSO on a new "longtail keyword tool" - pulling results from Google, Yahoo, Amazon, YouTube. (no affiliation whatsoever) http://www.warriorforum.com/warrior-...her-tools.html
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    • Profile picture of the author JRCarson
      I like to just use Google, look at the top 10, and then check out Amazon customer reviews...for physical product pages.
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      • Profile picture of the author JRCarson
        Oh yeah...another HUGELY good one, dummies.com.
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        • Profile picture of the author Stephen Dean
          Originally Posted by JRCarson View Post

          Oh yeah...another HUGELY good one, dummies.com.
          How do you use dummies.com?

          Cheers,
          Stephen Dean
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          Free Coaching WSO: How to finish all your 2013 "Goals" in JANUARY with my proven productivity secrets - taken from 9 years working as a freelance copywriter. Click Here

          Occupation: Best Copywriter Ever.
          Clients:
          Matt Bacak, Jim Edwards, Ryan Deiss and more.
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  • Profile picture of the author bengrimm82
    [DELETED]
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    • Profile picture of the author Alex Cohen
      Successful competitor sales letters are another good research tool. They can help you ...

      1) determine the emotions that drive prospects to buy
      2) determine what benefit gaps exist in the marketplace

      Alex
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  • Profile picture of the author Len Bailey
    I spend a lot of time on Yahoo! Finance when I'm writing for investment/financial clients.

    When I'm writing for health/nutritional clients, it's MedlinePlus.

    I also hit the local bookstore.
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    Len Bailey
    Copywriter/Consultant
    Feel free to connect on LinkedIn or Twitter

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  • Profile picture of the author lchiles
    Thanks guys, this is awesome stuff.

    I also go over to Clickbank and look at testimonials that are there and Amazon as well. The key is to look for patterns and trends. Are they complaining about the same issues? Do they love certain parts of the course? What does it DO for them?

    Good sites. Thanks Len for the health one. WebMD.com might be good too.
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    Introducing Simple Subject Line Secrets...
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  • Profile picture of the author fypnlp
    Hi guys, there are some amazing resources you've mentioned. A few places I knew about, and some really really really cool places I'm going to check out.
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    • Profile picture of the author Irish Intuition
      I like forums for research. Yahoo Answers I find has a lot of
      planted comments. Amazon can be useful but also suffer
      from planted comments.

      We don't know if the comments are from real consumers or
      from someone within that industry.

      It seems amazing to me that even though technology assists
      us that communications aren't improving.

      Seeking out real consumers who have shown interest in the
      subject we are peddling is what I do. I like to ask the
      questions so I can try to create the answer.
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      • Profile picture of the author Prosechild
        this is a super helpful/useful thread. I've added some new sources of info, thanks everyone who shared their resources.
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