Product launched...a few questions

19 replies
Hey guys!

I eventually got my product launched: Healthy Eating Handbook

So far I've just let my list know, and I've made some sales.

Now I need to find the best way to drive more traffic and get affiliates. Will you help?
i) I have about 50,000 people hitting Healthy Eating Ideas each month. What's the best way to drive them to my product page? I have an ad on the sidebar and below each post, but I'm sure these could be improved. Any suggestions?

ii) How do I get affiliates? I've got a few people I know reviewing the product in the next few days. What's your approach in this regard?

iii) Is there any advice you'd give in relation to my sales page?
If you can help, thank you!
#launcheda #product #questions
  • Profile picture of the author Plugleap
    i) That is a good idea using the sidebar, I like it.

    ii) Maybe you should hit up some affiliate networks and give them a percentage of your sales, and they will find affiliates for you! (hit me up, I own jexo)

    iii) Throw in some testimonials, weight loss they had, how they changed their lifestyle and body, etc. etc..
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  • Profile picture of the author J Bold
    Perhaps you could try a pop up to capture their email address and get them on your list to send them an email promoting the product.
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    • Profile picture of the author Oxbloom
      I see absolutely nothing in your blog that suggests to me that people reading it are going to be attracted to a headline saying, "save up to 30% on food."

      I'd change the ad to reflect the desires of the audience: their health, and their vanity. Allay the relevant fears...or fulfill the relevant desires.

      If the budget angle is REALLY intrinsic to the book, and it's too late in the product cycle to change that, at least change the name of the book to something that reflects that. "Healthy Eating on a Budget," or something.
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  • Profile picture of the author Stephen Dean
    The "You Might Also Like" section should probably include a link to your sales page.

    And yes, keep optimizing a strategy to collect emails at the site. That's your best bet.

    I like the What Would Seth Godin do plugin for this... in addition to the lightbox, sidebar, and even an ad in the sidebar giving away a free gift in exchange for email.

    Then hit them with an email campaign sending them to the sales page. That'd be my strategy.

    Cheers,
    Stephen Dean
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  • Profile picture of the author Gary Pettit
    I'm a content fiend.

    Have you seen the cookbook put out by the American Cancer Society's "Relay for Life": HEALTHY GRILLING??

    I'm only asking because I wrote it. But it may be of help. Or We may be able to cooperate on an even better (content-rich) cookbook.
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  • Profile picture of the author Dietriffic
    Okay,

    So I have an email hover over to get emails. I've set it to wait about 20 seconds before it appears though. Is that wise? Should it be immediately?

    Also, what would be your main 'message' to put on 125x125 banner ads, etc? I was thinking 'Idiots Guide to Healthy Eating on a Budget' but I'm not sure.

    Furthermore, how do you get cheap clicks on facebook? They want at least £0.70/click from me!!
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    Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
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    • Profile picture of the author Stephen Dean
      Originally Posted by Dietriffic View Post

      Also, what would be your main 'message' to put on 125x125 banner ads, etc? I was thinking 'Idiots Guide to Healthy Eating on a Budget' but I'm not sure.
      I addressed this in a blog post recently. Albeit was about affiliate marketing but your situation is similar.

      Affiliate Copywriting 101*|*Copywriting Dean

      You should look to the headline of the sales page for ideas on what to write in your banners. Those banners are going to set the frame of mind the person has when hitting the sales page... so make sure there's some continuity between the two.

      To me that means making the headline the solution to whatever you put on the banner. In your case, I'd make sure to at least mention 15 minutes in the banner.

      Cheers,
      Stephen Dean
      Signature
      Free Coaching WSO: How to finish all your 2013 "Goals" in JANUARY with my proven productivity secrets - taken from 9 years working as a freelance copywriter. Click Here

      Occupation: Best Copywriter Ever.
      Clients:
      Matt Bacak, Jim Edwards, Ryan Deiss and more.
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      • Profile picture of the author Julie M
        Great job on the pop-up, looks very nice. I'd suggest not blacking out the site though, I've had much better conversions with leaving the site showing behind or greying slightly.
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  • Profile picture of the author WillQuick
    One thing I'll say:

    Change the colour of the ad box in the sidebar. Change it from green to the blue you're using in the header because, at the moment, it blends in far too much into the general green-ness of the page.

    Even when I was actively looking at it I could feel my eye trying to stray from it. You want that thing to be an eye-magnet!

    EDIT: Your site really does look great! Only downside is the bloody great burger advert in the sidebar... I can't imagine that'll convert too well on a healthy eating site, haha!
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  • Profile picture of the author Stephen Dean
    On the pop-ups. A pop-up on the content page AND sales page might be too much... you might play test that.

    Cheers,
    Stephen Dean
    Signature
    Free Coaching WSO: How to finish all your 2013 "Goals" in JANUARY with my proven productivity secrets - taken from 9 years working as a freelance copywriter. Click Here

    Occupation: Best Copywriter Ever.
    Clients:
    Matt Bacak, Jim Edwards, Ryan Deiss and more.
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  • Profile picture of the author Dietriffic
    @willquick
    I've put up a blue one now. I'm not sure. What do you think?

    @Dean
    Read the post. Good call on the '15 minutes' point. Done!

    The two sites are two different lists. My blog offers a book and a lot of email content. The salespage has (so far) seven emails on myths about dieting.
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    — Melanie (RD)

    Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
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  • Profile picture of the author WillQuick
    I think it's better as blue because it draws the eye in now. With the amount of traffic you're receiving each month, I think you should probably run split tests to see exactly what changes are getting you more clickthroughs on that ad.

    I'd try testing a slight change in font colour and rewording the text on it so that it's more benefit orientated. Test, test, test!
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    • Profile picture of the author Dietriffic
      Originally Posted by millermichael View Post

      Hi, you have a nice page, its clean and clear for the eyes.
      I have only one suggestion in my mind, can you site some testimonials or feedbacks from your satisfied customers? it will really help.
      Yeah, I've only just released it, so I'm lacking feedback for it.

      Originally Posted by Brittany View Post

      After reading your sales page I'm not sure what I get if I buy your book. I mean, what does it do for me? It's a "a non-dieting approach to optimum health.."?
      Your sales copy is filled with features but few benefits?
      Perhaps in the example you quote, but I don't think it's "filled with features but few benefits"

      Could I get a second judgement on that?

      Originally Posted by WillQuick View Post

      I think it's better as blue because it draws the eye in now. With the amount of traffic you're receiving each month, I think you should probably run split tests to see exactly what changes are getting you more clickthroughs on that ad.

      I'd try testing a slight change in font colour and rewording the text on it so that it's more benefit orientated. Test, test, test!
      So far the green is actually outperforming the blue, oddly.
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      — Melanie (RD)

      Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
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      • Profile picture of the author Dietriffic
        Could you give me a hand in choosing half a dozen or so of the best bullet points out of this list? You can revise them a little if you can make a 'good' one even better.
        • How to properly read food labels so you are never 'tricked' again. Because food companies are tricking you, in more ways than you know, and when you can't understand why you're not losing weight, this could be the reason. (page 37)
        • Tips on what hidden ingredients to avoid, because there are some dangerous ingredients in a huge number of foods you regularly buy, and they are hidden behind different names so you don't recognize them! (page 36)
        • The low-down on Food Groups, so you get to know what certain foods are doing for your body. This knowledge will enable you to adapt your diet intelligently. (page 39)
        • The 'Whole Foods' craze... is it all hype, or are they really better for your body? (page 62)
        • The indispensable key to enjoying your favourite 'treats' and how to strategically add them to your diet so that they help you lose weight! (page 64)
        • The number one item that will murder your ambition for health and weight loss (page 67), and the miracle working replacement which will do wonders for how you look, feel, and perform! (page 68)
        • ...And the 'turbo-boost' tactic you can apply when you hit a weight loss plateau. (page 68)
        • A guide to the foods that are choking your health from the inside out, if you don't know what to replace them with. (page 55)
        • Bites adding bulge -- dumb calories that neutralize all the good you do, and when you give them up, you'll discover the ultimate way to satisfy the cravings they leave behind. (page 74)
        • How to make wise choices when you're eating out. (page 72)
        • How to deal with the picky eaters in your family, and make them want what you put in front of them. (page 23)
        • The one excuse you need to get you 'off the hook' when given more food than you know is necessary. (page 26)
        • Tactics to help get your partner involved and motivated to join you in your journey to a slimmer, healthier you. (page 24)
        • Super tricks to make what you've been conditioned to believe is 'bland' food, become delicious and desirable. (page 76)
        • The secret to effortlessly getting back on track after a 'splurge'. (page 83)
        • The super simple trick I use to make regular meals much healthier (and it usually makes your meals more economical, too). (page 49)
        • Discover the absolute best way to preserve the goodness in your food, so you maximize the positive impact it makes. This simple tactic will improve your health without consuming one extra calorie! (page 41)
        • The single most powerful way to overcome the temptation to eat junk late at night (and it's not clearing your cupboards). (page 75)
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        — Melanie (RD)

        Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
        Join me: Twitter and Facebook

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        • Profile picture of the author ewenmack
          Hi Melanie,

          One of the best bullet point copywriters around is Ben Settle.

          Street Smart Email System

          You and hubby will do well to study how he puts them together on his sales page.

          People on this forum, copywriters too, have been pleased
          I put them on to this bullet point extraordainaire.

          Good to see you back here again.

          All the best,
          Ewen
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          • Profile picture of the author Dietriffic
            Originally Posted by ewenmack View Post

            Hi Melanie,

            One of the best bullet point copywriters around is Ben Settle.

            Street Smart Email System

            You and hubby will do well to study how he puts them together on his sales page.

            People on this forum, copywriters too, have been pleased
            I put them on to this bullet point extraordainaire.

            Good to see you back here again.

            All the best,
            Ewen
            Hi again Ewen!

            We haven't bought that product, but hubby says he has used Ben Settle and his copy for ideas in the past, and appreciates his abilities. That's where he stole the idea to include page numbers for each bullet

            We don't think we'll need quite as many bullet points in a video salesletter, which is why we're going to narrow it down to the best of them.
            Signature

            — Melanie (RD)

            Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
            Join me: Twitter and Facebook

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  • Profile picture of the author Alex Barboza
    Sorry for this off topic question, but what color background is that on Thesis? I mean what code for a grey tone like that

    I like your sales page although I am not an expert and probably can't help you a lot

    Try to use a stronger headline. The message before the headline is too long, IMO.

    Thanks
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    • Profile picture of the author Dietriffic
      Originally Posted by AlexBarboza View Post

      Sorry for this off topic question, but what color background is that on Thesis? I mean what code for a grey tone like that

      I like your sales page although I am not an expert and probably can't help you a lot

      Try to use a stronger headline. The message before the headline is too long, IMO.

      Thanks
      Good tips. Thanks, Alex.

      As for the background, I'd have to ask hubby. I'm sure you could figure it out though, using Firefox Firebug, or taking a screenshot and using Photoshop or something to figure out the colour.
      Signature

      — Melanie (RD)

      Weight loss/fitness marketers earn 75% per sale with... The Fat Reversal Formula
      Join me: Twitter and Facebook

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      • Profile picture of the author jonathan8
        Your add to cart button looks cool, did you made that? Or hire somebody?
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