Creating Urgency And a Modern Way in Copywriting

3 replies
Hello Fellow Warriors,

Is Your Conversion Rate is Too Low?
Adword is Killing You?

That's my problem too.....


I am not a copywriting Guru that can teach you how to do effective copywriting. But, what I want to share is my personal opinion on sales copy as a reader (not writer).

First of all let me tell you a bit about my copywriting experiences, I am very bad English writer. I took a $99/month affiliate course which involving a lot of article and sales copy writing work and I failed. I wrote so many articles get good traffic as my keyword is ultra targeted but the conversion rate is sucks! Most probably as I have too many grammatically error and using wrong words in wrong phrases.

Basically I learned nothing as a writer. But as a reader I noticed which exact salescopy really urge me to take action NOW not later not tomorrow. The sales copy that really create the urgency is the one with pull-rope game strategy (you know, the game which consisting 2 team. There will pull a rope).

Confusing?

Let me describe it using an example.

I saw a sales copy stating:

If you make the purchase now, we will include a special must to have bonus with this purchase, you wont get it once you left this page. (this is normal, you created the urgency but if the traffic do not know you they will leave seeing this kind of copy).

But it become very interesting when you do a very good highlight on the return policy (where you loosen the rope a little bit), it must be very bold but clean. People will think twice not to buy this product as they have nothing to lose. I purchased so many products only by reading the return policy.

This is the first thing for me as buyer which is very important. In my next post I will share my other opinion on how to build a good sales copy.

PS: I am writing this post to improve my English, so that I can write a good sales copy later!
#copywriting #creating #modern #urgency
  • Profile picture of the author wvcopywriter
    I believe your on your way to creating a very good copy. Still need to hone your skills a bit but you write very well. I believe all writers need to continually work on honing their skills. I know I do and constantly working on improvment.
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    Don't have the time to write emails that will get opened, read and your reader to take action then leave me a message. I will get back to you within 48 hrs.

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  • Profile picture of the author Stephen Bray
    Originally Posted by ShellServe View Post

    Hello Fellow Warriors,

    I am not a copywriting Guru that can teach you how to do effective copywriting. But, what I want to share is my personal opinion on sales copy as a reader (not writer).
    This is the only opinion worth having. Buyers
    are readers, not writers, even if they sometimes
    write


    Stephen
    Signature
    Send me a DM, or visit my support desk to contact me: http://support.stephenbray.com
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    • Profile picture of the author Irish Intuition
      Darn Stephen, I was curious how many new members were going
      to reply in a row...

      :rolleyes:

      weird thread
      Signature




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