cold calling - does it work?
From my own personal experience, I did some cold calling a few weeks back and called around two dozen local businesses pitching my copywriting services. Yes, everyone seemed interested, but no bites. I took names and email addresses down and used MailChimp to send out more information to my prospects who said they would love to know more.
Guess what? Out of 30 emails sent out, only 6 were opened. The rest were ignored and 2 bounced. No leads, even after a follow up.
To me, that's pants. So, I have decided to change tactics and decided as the free report suggests, to qualify people before approaching them.
Now, purists among you may well argue that I had a very low volume of calls, which is why it didn't work, and yes that's true. But the fact is, when people say they would love to learn more, what they are actually saying is 'hey, have my email address and stop interrupting my coffee break'.
Apparently, you can realistically expect around 2-3 leads per 100 calls and out of them, maybe one will bite. Waste of time don't you think?
Anyone got a better idea?
Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.
e-Mail: hypnoticheadlines@gmail.com
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