Sexy Blondes, Taxes And Ads That Pull

1 replies
Just came back from The Gary Halbert Letter.

His son's now have their own blogs attached to it.

Kevin is a pretty fine photographer judging by his one on display.
He tells a great story of a tax expert who ran ads with the headline
"How To Pay Zero Taxes!"

They were reasonably successful.

How he came up with the idea of having a pretty blonde girl in
his new ads, I don't know.

He gets a great lift in response.

No connection between tax and a beautifull woman...but it worked.

Gary did a whole letter on the subject. He used his girlfriend
in which Kevin photographed.

Gary pointed out there is a right and a wrong way to get universal
appeal from both male and female readers.

To get in the know, he showed different pictures of his girlfriend
which were right and wrong for inclusion.

That's just a sampler behind this http://www.thegaryhalbertletter.com/...esetKevin.html

Plenty for a markerters brain to feast on.

Let us know what you discover.

All the best,
Ewen
#ads #blondes #pull #sexy #taxes
  • Profile picture of the author pickthat apple
    I cannot help but think of this other blog> theblondesalad.com
    An example of nice pictures making an impact.
    {{ DiscussionBoard.errors[2763454].message }}

Trending Topics