squeeze page and landing page

17 replies
i made some squeeze pages before, but i'd like to improve how i do it. what makes a good squeeze page?

also, what's a landing page and how are these two different?

thanks.
#landing #page #squeeze
  • Profile picture of the author BrianMcLeod
    The terms are often used somewhat interchangeably.

    However, a squeeze page has a very definite objective - to get someone to subscribe to an email newsletter or autoresponder sequence.

    A landing page can also be a sales page, or some other such objective.

    Make sense?

    Best,

    Brian
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    • Profile picture of the author Steve Wells
      You could also say that all squeeze pages are landing pages but not all landing pages are squeeze pages.....

      Even though ALL landing pages usually want to squeeze some money out of your pocket....
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      • Profile picture of the author Steve Wells
        Originally Posted by EWGQDD View Post

        You could also say that all squeeze pages are landing pages but not all landing pages are squeeze pages.....
        Meant to add to my last post......ooops, sorry!
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  • Profile picture of the author we_got_tops
    I actually never really was sure how to exactly define landing page," although I heard it all the time, usually in this context. I guess it's a pretty general term, then, and I'm sure it doesn't matter too much.
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  • Profile picture of the author Joshua Bretag
    The way I look at landing pages and squeeze pages are;

    Landing pages are any page that your customer or looker first lands on and

    a squeeze page has the sole reason to get an opt-in (Not to make sales)

    Regards
    Joshua
    The Crazy Email Marketing Professor
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    • Profile picture of the author karrydee
      Thanks. Your replies all made sense and now I know
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  • Profile picture of the author George Sepich
    Try to keep your optin-form above the fold of the web page. Don't make them scroll down to opt-in.

    George
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    • Profile picture of the author mrtom414
      I am trying to learn more about web marketing. what are some good resources to learn about landing and Squeeze pages.
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      • Profile picture of the author karrydee
        I usually put the opt- in form at the bottom. So that the readers would get to that final decision when they've finished reading the content. I see to it that the content would grab their attention from beginning to end. Why place the opt- in form otherwise, George?

        Also how long should a squeeze page be? It generally is shorter than a sales page, right?
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        • Profile picture of the author ARSuarez
          Originally Posted by karrydee View Post

          I usually put the opt- in form at the bottom. So that the readers would get to that final decision when they've finished reading the content. I see to it that the content would grab their attention from beginning to end. Why place the opt- in form otherwise, George?

          Also how long should a squeeze page be? It generally is shorter than a sales page, right?

          A squeeze page usually consists of less copy than a full on sales letter.

          Take this one for example: Baeth Davis - Are YOU Ready To Have MONEY In Your Hands?

          You're making a free offer for information the reader will want.

          I wrote a squeeze page recently with about 2 actual sentences of copy. The rest were meaty, benefit driven bullets describing the video the reader would see on the other side... if they entered their name and email address.

          It's a pretty common practice. But, as you can see, the one I showed you above follows more sales copy formula: headline, "body copy," call to action, "order form."

          A telling story....

          When I was still wet behind the ears, I wrote a squeeze page. The thing was a total of four pages. Not very long by most copy standards... but evidently too long for the readers.

          Best,

          Angel

          PS. The design of Baeth Davis - Are YOU Ready To Have MONEY In Your Hands? is pretty common. A good portion of the squeeze pages I've seen followed the pattern.
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        • Originally Posted by karrydee View Post

          I usually put the opt- in form at the bottom. So that the readers would get to that final decision when they've finished reading the content. I see to it that the content would grab their attention from beginning to end. Why place the opt- in form otherwise, George?

          Also how long should a squeeze page be? It generally is shorter than a sales page, right?
          That's interesting, at the bottom, I guess it depends on what's on the page and the type of audience.

          For example I did a whole set of squeeze page for a construction industry opt-in and tested the registration form in various places.

          In this case the most successful place was in the top right in its own column, the rest of the page allowed the visitor to read on and on, but they were confronted with the "result" straight away.

          Of course in this case the advert was highly targetted, so most of the visitors coming to the site were probably all ready to sign up anyway.
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          • Profile picture of the author karrydee
            thanks. i've noted each of your tips and studied them carefully. i'll try to apply these different approaches in my next squeeze page projects.

            best,
            karrydee
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  • Profile picture of the author bradmarcus1
    Hello karrydee. Very good question. Here's a brief answer.
    Compelling/attention grabbing headline, possibly a photo or video or audio too, briefly describe benefits...what's in it for them, page should be easy to understand, create interest and curiousity, a definite call to action... you want people to fill in your email/opt-in form.

    A capture page or squeeze page or opt-in page is a website/web page that contains a form for people to fill in contact information.

    A landing page is the first page people see when they click on a website/web page. It may or may not have a form on it.

    To Your Success,
    Brad Marcus
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  • Profile picture of the author HotDamnShortSales
    squeeze pages usually have minimal content in them, just some really attractive, catchy BIG RED ATTENTION GRABBING HEADLINE LIKE THIS ONE!

    under it is a subheadline explaining your product

    then usually a video promoting/teasing the product

    some catchy bullet points about your product

    and the opt in box...

    holla!


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  • Profile picture of the author johnyeo90
    A good squeeze page just required a few elements then you will be good.
    1) Simple, clean,and everything are easy to read.
    2) Some may not suggest this, but I think a good ebook cover will increase the opt-in rate,because people are easy affected by the graphic.
    3) A good tittle.
    That's all..
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  • Profile picture of the author davemiz
    good ideas... but many of these actually LOWER conversion.

    If you tested them, you'd know this.

    I'm a fanatical tester. For example, we just finished another 1,000+ combination multi variant test on a landing page (for COLD/PAID traffic) which bumped up already high conversions up another 38%.

    if you think your ideas hold water, why dont you test them and prove it. not only for everyone else, but mostly for yourself.

    you can't cash in ideas or suggestions.

    And you'll be amazed at what actually works... for you.
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  • Profile picture of the author wcmylife
    These video should also be of help "Hypnotic Landing Pages for List Building"

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