Looking For a Salesletter Tuneup Guy (Long Term)

10 replies
I'm looking to add on another person on my go-to-list
when I need jobs done for my Internet-Marketing
related projects.

For the person I am looking for now, I will be sending
them (1-2) salesletters a month consisting of about
1000-2000 words that need a tune-up. These
salesletters are written by my business partner albeit
a novice, but getting better every day. The "re-tuned"
salesletter should end up being completed in 1500 -
3000 words and contain all the elements of a strong
salesletter including an attention-inducing headline
and a general 60-day money back guarantee.

My budget: $50-$150 per re-tuned salesletter.
Although these salesletter need a lot of re-touching up
to be considered a "good-salesletter", they are not
devoid of any marketing standards so I imagine as a
skilled and efficient copywriter adding your own expertise
will be the main element necessary.

The salesletters that will need to be tuned up will be
in a wide range of categories similar to what you fill
find on clickbank (that means no XXX or Gambling
related niches) as such I find that besides being a
well-rounded copywriter, you will not need too much
of a specialized knowledge in the specified niches.

PM or reply here if you are right for the job.

Regards,
Craig Michaels

P.S. If you are interested in completing an email
marketing series in addition to the retuned salesletter
I will negotiate a bigger budget.
#guy #long #salesletter #term #tuneup
  • Profile picture of the author sarafina
    Do you seriously expect to get a "skilled and efficient" copywriter to tune up your sales letters for $50?

    If you have a novice writer in the first place, chances are your copy needs a ton of work. You may want to reconsider your budget if you expect to be taken seriously.
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    • Profile picture of the author Raiel Schwartz
      Sarafina,

      You do make a good point. I want to make a few
      objections

      1. A few copywriters have already PMed me,
      that goes to show that there is a demand
      for such a position within the framed budget.

      2. The budget is $50-$150 per re-touched
      salesletter and the pricing is negotiable. A
      higher caliber copywriter of course will receive
      a larger budget

      3. The salesletter are short to medium in length
      and all of the research is already done for the
      copywriter (they can refer to the actual eBook
      and articles for the salesletter) this in turn
      reduces much of the preparation work on the
      copywriter's end.

      In the end I only want to make a fair deal for
      everyone, do others feel that my price is too
      low for such a request?

      Regards,
      Craig Michaels
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      • Profile picture of the author Alex Cohen
        Originally Posted by Craig.Michaels View Post


        In the end I only want to make a fair deal for
        everyone, do others feel that my price is too
        low for such a request?

        Regards,
        Craig Michaels
        Absolutely. Your pricing is absurd.

        You're asking for $150 sales letter rewrites. $150 is the low-end price for a decent critique (decent critiques range from $149 - $500). Rewrites are much more time consuming.

        Alex
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        • Profile picture of the author emmedi
          My suggestion is that you create (or ask someone to create) a template for your salesletters so your young and inexperienced copywriter has only to fill in the blank while she learns.

          Jason Fladlien has an interesting inexpensive product that can help you in that. (there are probably other products, but Fladlien's stuff is always pretty good at unbelievably low prices)

          Stopwatch Copywriting

          Best,

          Marco
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          "Learn how to create your Fortune 500-like Brand even if your office is in a closet"
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      • Profile picture of the author Daniel Scott
        Originally Posted by Craig.Michaels View Post

        Sarafina,

        You do make a good point. I want to make a few
        objections

        1. A few copywriters have already PMed me,
        that goes to show that there is a demand
        for such a position within the framed budget.
        Copywriters, sure.

        Good copywriters - ones who have a proven track record of actually producing results?

        I doubt it.

        A good copywriter actually makes you more money than you spend. A poor copywriter flushes your cash down the toilet.

        Something to think about...

        3. The salesletter are short to medium in length
        and all of the research is already done for the
        copywriter (they can refer to the actual eBook
        and articles for the salesletter) this in turn
        reduces much of the preparation work on the
        copywriter's end.
        1. When I write copy from scratch I need the book to get the bullet points ANYWAY - so this is hardly a "plus". It certainly doesn't reduce work for the copywriter as you seem to expect.

        In addition, if the copy is "short" it's probably missing a ton of important factors. When I write copy it's usually at least 15 pages, which is reasonably long by most standards... though I don't know what "short" is to you.

        Does it have credibility? Proof? A great story? A killer hook? A fantastic headline?

        If not... this is all stuff your copywriter has to do.

        Writing a piece of copy from scratch takes me 2 -3 weeks.

        And unless the original is done by a SKILLED copywriter... re-writes are no faster, since you've basically gotta start from scratch regardless.

        In the end I only want to make a fair deal for
        everyone, do others feel that my price is too
        low for such a request?
        Very low.

        I'm not saying that to bag you -you're free to pay what you want.

        But I don't think you'll get decent results at that kind of fee.

        To give you an idea, if it was me re-writing them, I'd probably charge you at least $4k for a letter... maybe more, depending on the quality of the original work.

        There are competent guys out there who would charge more or less, but put it this way...

        If you could find decent copywriters to do letters for $50 - $150... do you think I could charge what I do and be booked til late January?

        It's supply and demand, Craig.

        Best of luck whichever way you go - but my honest opinion is you'll be wasting your money at that price point.

        Kind regards,

        -Dan

        Regards,
        Craig Michaels[/QUOTE]
        Signature

        Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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        • Profile picture of the author MikeHumphreys
          Craig,

          I think for your stated budget that you will probably be disappointed in the quality of the copy you receive.

          When I write a salesletter from scratch, it's a 40 hour project minimum for me. That's studying the product, market & competitor analysis, writing, editing, proofing, and polishing the copy until it's ready to go.

          Now, I realize you're asking for rewritten copy for a pretty short salesletter, so let's say it's 10 hours worth of work.

          Your stated budget will get you someone who is charging $5-15/hour for their professional help. Using that 40 hour per project from scratch rule, that's hiring a $200-$600 copywriter. If you do a search on this sub-forum on inexpensive copywriting, then I think you'll find that most clients paying that low have been frequently disappointed in the results.

          My advice is to either set your budget higher... or look at getting a paid critique on one of your salesletters every 3-4 months instead.

          You'll have to make the revisions yourself but I believe you'll be happier with the outcome.

          Best of luck to you.

          Take care,

          Mike
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  • Profile picture of the author ARSuarez
    Craig,

    I don't think the price is great (doing the same work, I am currently getting a retainer more than 10x the amount). But, you can try incorporating a royalties/commission type deal.

    "You get X% of the gross dollars generated by your copy."

    Something to consider.

    Best,

    Angel
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  • Profile picture of the author John_S
    You don't teach these people. Experience and money spent informs and improves their judgment. Or not.

    Anything more than letting life take up the gentle 2x4 of instruction is a waste of your time.
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    • Profile picture of the author RickDuris
      I suspect, since Craig is a PLR expert, he is building PLR products so that they can be resold.

      What the PLR folks often do is include the sales letter as a bonus.

      But chances are, when the PLR product is purchased, the sales letter will either be re-written or not used at all (because the PLR product is used as a bonus).

      Here's what I would do if I was interested in the gig:

      If I was confident I could deliver, I would negotiate a price reasonable to both parties. Obviously, given Craig's budget, top dollar is not in the equation.

      But here's the saving grace: What I'd also ask to see are the orders as they come in and be allowed to contact the customer directly regarding using my copywriting services.

      This way it turns into a business building effort for the copywriter.

      Craig, correct me on this if I am wrong. But I have had several PLR developers and aggregators approach me recently and frankly they didn't care if the sales letter sells. They just want it to sound like it WOULD sell.

      If that's the case, the redeeming strategy is the one I just gave. Turn the engagement into a promotional activity. This works for Craig and it works for the copywriter.

      Here's the BIG BIG reason: It will inspire the copywriter to do their best work, knowing someone will be evaluating their work and it's potential to sell.

      That way, as a copywriter, you won't be discouraged putting your heart into a sales letter that won't ever see the light of day sales-wise.

      Again Craig, if I am incorrect with any of this, please inform.

      - Rick Duris
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  • Profile picture of the author jtunkelo
    Good luck, I hope you find someone who will do what you ask for the price you're willing to pay. And then, either one will learn an important lesson.

    Interestingly, almost every time I've been approached by someone saying they want to hire me for the long term, it's anything but. It's just a way of driving the price lower, I hope that's not the case here. Doesn't work for me, nor anyone else respecting their expertise.
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