Am I allowed to give promises in a salesletter?

11 replies
I heard there were some new FTC rules about promising results and even disclaimers that say "results not typical" dont work?

Can I say "7 days from now you'll be able to kick the **** out of everyone on the street" in a salesletter, if this is approximately the truth?
#allowed #give #promices #salesletter
  • Profile picture of the author sarafina
    You need to say what typical results are and need to have proof of that.
    Anything else and the FTC monster will come after you.
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  • Profile picture of the author NerdGary
    Change your pitch to "I've made" instead of "you will make"... its just safer.
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  • Profile picture of the author Apply Marketing
    Does that mean I have to write every piece of copy with an attorney beside me?
    This is ****ed up.
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  • Profile picture of the author sarahberra
    Never claim that that anyone can get the results you achieved. You need to focus on your results and if your product works people will know and word will spread. If it works for you, then it should work for the majority of those trying it as long as they follow the same steps.
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  • Profile picture of the author Apply Marketing
    may I use words like masturbation in a sales letter?
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    • Profile picture of the author burnbebe
      Originally Posted by Apply Marketing View Post

      may I use words like masturbation in a sales letter?
      That is way too direct. Think of a better and more accepted way to say it. I once saw a site for dildos, and they used "please yourself." They didn't even use the word vibrator or dildo.
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  • Profile picture of the author topsytoppy
    You can give promises if you are sure of the results. You can tell everyone "if you drink two cups of water, your thirst will be quenched" and you will not be lying. But if you say something bogus, it may piss your customers off. And who says you cant use words like "masturbation" in your write up if that it expresses your mind? Just be real and pass the message.
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  • Profile picture of the author WickedWally
    I heard there were some new FTC rules about promising results and even disclaimers that say "results not typical" dont work?
    I don't see this stopping gurus from promoting to the moon about how you'll be a millionaire, "just click this button which you can buy from me at $197"

    On the flip side...

    Check out your competitors pages see if the established, popular ones are doing anything with FTC disclaimers or not.

    Now watch this space >> truthaboutabs.com ... - Page Rank 4, Alexa 4,400 - you know what their disclaimer is...NONE. you have to go to another page at Disclaimers .... there's a small link at the bottom of the site.
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  • Profile picture of the author Daryl Lim
    [DELETED]
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  • Profile picture of the author Hank Rearden
    Eugene Schwartz was a god among men. Why? Because he went to court for your right to make promises.

    If it's in the book, you can use it.

    If you don't have a book... Who the hell knows?

    The safe way is to strip away your page until there's no emotional appeal.

    The profitable way is to promise what you can until a gov't. letter tells you to stop.

    Hey, that's the truth.

    - HR
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  • Profile picture of the author vanmed
    You are certainly "allowed" to give promises and guarantees in a sales letter. However, as a matter of convention, this is not a good idea. Anything that says always or never tends to be dangerous. Few professionals are situated that they can write this kind of check. If you fail to deliver on your promise, or it is perceived differently than you intended, your reputation can also suffer. Strong statments of intent, backed with facts and real data are far more effetive.
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