Sex, Drugs and Internet Marketing

Ron Douglas

13 years ago

I stopped watching at 18 seconds. LOL

Good tips on getting ideas for attention commanding headlines.

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xennia 13 years ago

Originally Posted by Ron Douglas

I stopped watching at 18 seconds. LOL

Good tips on getting ideas for attention commanding headlines.

Just the same))

But it's really cool, he's talking of attracting attention and just showing how to attract it with the headline.

Yet i'll show it to my programmer colleagues who think internet market is nothing, just surfing the internet all day) Let them envy the compatibility of sex/drugs and Internet marketing)
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James Foster

13 years ago

That's funny Ron... you must have got to the part where I said "this has nothing to do with sex or drugs"... lol

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Pollon 13 years ago

Originally Posted by James Foster

That's funny Ron... you must have got to the part where I said "this has nothing to do with sex or drugs"... lol

this spoiler stopped me before I even pressed the play button.
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JustinDupre

13 years ago

Yeah totally got me too.. What a cool headline

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copycashvalve

13 years ago

Hi James

Headlines are pretty important but not so much for web copy, you're offer is what rivets the prospect more.

All the best

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James Foster 13 years ago

Originally Posted by copycashvalve

Hi James

Headlines are pretty important but not so much for web copy, you're offer is what rivets the prospect more.

All the best

But who's going to read your offer if you don't first get their attention?
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E. Brian Rose

13 years ago

Originally Posted by copycashvalve

Hi James

Headlines are pretty important but not so much for web copy, you're offer is what rivets the prospect more.

All the best

I respectfully disagree.

Ad copy has been around much longer than the Internet. Sales pages have always relied on good headline writing and the Internet will not change that. It doesn't matter if your sales page appears in a magazine, on a billboard, or on a wordpress site... the headline gets you noticed and guides their eyes towards your copy.

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copycashvalve

13 years ago

Originally Posted by E. Brian Rose

I respectfully disagree.

Ad copy has been around much longer than the Internet. Sales pages have always relied on good headline writing and the Internet will not change that. It doesn't matter if your sales page appears in a magazine, on a billboard, or on a wordpress site... the headline gets you noticed and guides their eyes towards your copy.

That's very true.

I believe the offer is what ultimately conveys value to your prospect, not the headline. That is you're offering something that will return much more value than the amount it will cost your prospect.

This is why I believe the offer trumps any of the best headlines in ad copy.

I see your point though, because I probably wouldn't have clicked in this thread if it wasn't for the blatantly obscure headline.

Without the offer, can we really rely on the headline to ultimately influence the prospect take action?

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James Foster

13 years ago

Skip it at your own risk Pollon... there are some good tips in that video.

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Pollon 13 years ago

Originally Posted by James Foster

Skip it at your own risk Pollon... there are some good tips in that video.

I will listen to it tonight, where I am now I can't turn the speakers one, but I am sure there are good tips on the video.

I really liked this answer:

Originally Posted by James Foster

But who's going to read your offer if you don't first get their attention?
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- Gail_Curran 13 years ago
  
  I didn't watch the video because I never watch "blind" videos. But since you actually say "this has nothing to do with sex or drugs"...
  
  I'd be far more impressed if you had somehow related the topics of sex and drugs to internet marketing in a meaningful way! Using "attention-getting" words in a headline and then not delivering on the implied promise is just annoying, not to mention dishonest. No doubt your video was very informative, but don't lie to me in a headline if you expect me to take you seriously.
  .
  
  Thanks
  
  1 reply
  
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  taji 13 years ago
  
  Yes, your title is why I opened this thread. Very sneaky, but good info. Oh, thanks for reminding me, I have library books due today!
  
  Thanks
  
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robs132

13 years ago

I can never resist a headline like that....

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WickedWally

13 years ago

What you did is called "Bait And Switch" its frowned upon in the copywriting field for those who actually write copy doing what you just did will kill response...

For other more ethical marketers.

If you want headlines to swipe...

Google this "The Ultimate Idea-Inducing, Creativity-Enhancing, Sample Headline Collection pdf"

There. Get to it.

Thanks

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Dean Jackson

13 years ago

Lol... I dont know you copycashvalve.

Heres a tip buddy: Use your chops and write up an offer. BTW how many contacts have you had from your site with...

"Copywriting Techniques The Gurus Didn't Want Me To Know"

...For a headline on your site?

What you did is called "Bait And Switch" its frowned upon in the copywriting field for those who actually write copy doing what you just did will kill response...

For other more ethical marketers.

If you want headlines to swipe...

Google this "The Ultimate Idea-Inducing, Creativity-Enhancing, Sample Headline Collection pdf"

There. Get to it.

And I thought I was condescending.

- Dean

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WickedWally

13 years ago

And I thought I was condescending.

Its called a reality check buddy.

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Ashley Gable

13 years ago

Originally Posted by WickedWally

Its called a reality check buddy.

The thing is I dont think copywriters, experienced copywriters (not that you arent, I am not assuming anything) dont like to be given "reality checks" on simple things.

They know them already.

Was the video headline a good way to get attention? Yep. End of story. Not every single piece of advice, tip or example on here has to encompass every single aspect of copy or marketing.

If you are trying to force the impression of "expertise" on us with your direct and short sentences, give it a break.

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WickedWally

13 years ago

If you are trying to force the impression of "expertise" on us with your direct and short sentences, give it a break.

Nothing much you can do about it my best friend... my #1 hobby is to go around being an expert. Really nothing much you can do...

Except stalk me (see attached).

LOL!

Are you a fan boy??

Listen BFF.

You know what the creator of the video said? Do you know?... can you hear audio thru your PC up in them there forests?

"Tell me If you think I'm totally full of it" 2:57

James is cool enough to be cool. Learn from him.

Ta ta! *kiss* x 2

Thanks
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copycashvalve

13 years ago

Originally Posted by WickedWally

Nothing much you can do about it my best friend... my #1 hobby is to go around being an expert. Really nothing much you can do...

Except stalk me (see attached).

LOL!

Are you a fan boy??

Listen BFF.

You know what the creator of the video said? Do you know?... can you hear audio thru your PC up in them there forests?

"Tell me If you think I'm totally full of it" 2:57

James is cool enough to be cool. Learn from him.

Ta ta! *kiss* x 2

No one likes an internet tough guy

Grow up dude.

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WickedWally 13 years ago

You think THIS is bullying???

Sheesh.

Oooookaaay.

P.S.: Take note I gave him not one but TWO kisses!
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- Ashley Gable 13 years ago
  
  Originally Posted by WickedWally
  
  You think THIS is bullying???
  
  Sheesh.
  
  Oooookaaay.
  
  P.S.: Take note I gave him not one but TWO kisses!
  
  In this situation I would of expected at least three kisses...
  
  Thanks
  
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copycashvalve

13 years ago

Originally Posted by WickedWally

You know what the creator of the video said? Do you know?... can you hear audio thru your PC up in them there forests?

Oh really, what do you have against trees dude.

WHAT did they ever do to you?

But really, The copywriting section has great people in it.

I don't know if it's always like this around here but why is it people like to blow so much steam around here.

Let's be a great community guys and gals.

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Ashley Gable

13 years ago

Originally Posted by copycashvalve

Oh really, what do you have against trees dude.

WHAT did they ever do to you?

But really, The copywriting section has great people in it.

I don't know if it's always like this around here but why is it people like to blow so much steam around here.

Let's be a great community guys and gals.

Agreed. It is normally a fun place, a great place to learn and soak up information.

Thanks

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Ashley Gable

13 years ago

Originally Posted by WickedWally

Nothing much you can do about it my best friend... my #1 hobby is to go around being an expert. Really nothing much you can do...

Except stalk me (see attached).

LOL!

Are you a fan boy??

Listen BFF.

You know what the creator of the video said? Do you know?... can you hear audio thru your PC up in them there forests?

"Tell me If you think I'm totally full of it" 2:57

James is cool enough to be cool. Learn from him.

Ta ta! *kiss* x 2

I did go to your profile, after reading such an obvious attempt at "fake it to make it" post I had to... and if anyone here wants a good laugh they will too.

Step 1) First of all click to read all of this guys posts.

Step 2) Read them all and laugh/cringe accordingly.

Not at the content, he links to some good stuff, but at his tone!

"Get it. Got it. Good."

Thats my favorite of what he writes.

See in your head you think we are all reading in awe, but really we are all going a little red with embarrassment.

I look forward to reading all your future posts. The internet can be a cold dark and lonely place sometimes, and well, to have a clown around really does lighten the mood.

Keep up the screen shots buddy! And by they way, in taking the screen shot of who visited your profile, ... well lets just say in all the time I have been a member, I never once looked at that thing, do you really need that reassurance?

Thanks

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copycashvalve

13 years ago

Originally Posted by Dean Jackson

Lol... I dont know you copycashvalve.

Heres a tip buddy: Use your chops and write up an offer. BTW how many contacts have you had from your site with...

"Copywriting Techniques The Gurus Didn't Want Me To Know"

...For a headline on your site?

And I thought I was condescending.

- Dean

That site is not more than 48 hours old. What I plan to do is have a website where I will offer a lot of advice and help for people trying to make a quick sales letter that works. I'm not a world class copywriter and up until this point I have no work, I've been just studying some of the best work in copyrighting and have yet to implement myself. I do plan to put out offers once I start product creation but I haven't even really found my target audience yet. I will be more than happy to have my copy reviewed by you, when I get to that point. I know i'm not great at copywriting I'm just surfing and trying to create discussion here? I hope this isn't something that is frowned upon.

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Dean Jackson

13 years ago

It was a compliment lol. The copycashvalve guy was the one I want to see work from.

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Dean Jackson

13 years ago

No, giving advice is not "frowned upon", but you make claims that you can't really back up with experience.

Example.

Headlines are pretty important but not so much for web copy, you're offer is what rivets the prospect more.

The headline is probably the most important part of the sales letter, and as Brian and put it, it gets your prospects attention to the first line.

And if you've read any decent copy writing book it'll tell you the same thing. Sensationalism in your headline cuts through the noise of your prospects day and gets your offer read.

As my current coach, Ray L Edwards says "Attention is the currency of the internet" or something along those lines lol.

If you don't grab attention you can kiss your sales goodbye.

I've seen a few posts of yours in other threads and you seem to be stirring up other excellent writers too. You can discuss copy but don't advise on other peoples copy when you don't know what you're talking about.

- Dean

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copycashvalve 13 years ago

Originally Posted by Dean Jackson

No, giving advice is not "frowned upon", but you make claims that you can't really back up with experience.

- Dean

I can't base what i'm saying off of other peoples success that has been taught to me? I think that's crazy, actually.

To each their own, I still stand by saying the offer is more important than the headline. I'm not saying have a generic headline, I'm just saying focus more on the offer.

I am entitled to my own opinion Dean, this is public domain? Or am I missing something?
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Bruce Wedding

13 years ago

It is a critical mistake to use a misleading headline. Your prospect immediately feels deceived. Besides, getting attention isn't the goal. Getting the attention of viable prospects is the goal.

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WickedWally

13 years ago

Originally Posted by Bruce Wedding

It is a critical mistake to use a misleading headline. Your prospect immediately feels deceived. Besides, getting attention isn't the goal. Getting the attention of viable prospects is the goal.

You bet! coz I would't wanna get Frank Kern'd

Check this:

FTC POLICY STATEMENT ON DECEPTION

Practices that have been found misleading or deceptive in specific cases include false oral or written representations, misleading price claims, sales of hazardous or systematically defective products or services without adequate disclosure, failure to disclose information regarding pyramid sales, use of bait and switch techniques, failure to perform promised services, and failure to meet warranty obligations.

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kizio

13 years ago

[DELETED]

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Hank Rearden

13 years ago

SEX!

... Now that I have your attention, would you donate $10 to the Save A Whale foundation?

- - - -

You ever read a Gary Halbert newsletter? Pretty sure he bashes the hell out of this technique.

Nice try, though.

- HR

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Hank Rearden

13 years ago

... Wally, bait and switch means you buy something, and are delivered something else.

I can promise you cocaine all I want, as long as you don't BUY it and find out it's baby powder.

And as far as article headlines matching body copy? The FTC doesn't give two... cents.

- HR

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WickedWally

13 years ago

Originally Posted by Hank Rearden

... Wally, bait and switch means you buy something, and are delivered something else.

I can promise you cocaine all I want, as long as you don't BUY it and find out it's baby powder.

No you silly goose.

Bait and switch: denoting a deceptive method of selling, by whichcustomers, attracted to a store by sale items, are told either that the advertised bargain item is out of stock or is inferior to a higher-priced itemthat is available.

You don't have to "BUY" anything to be "baited and switched".

As evidenced by YOU OWN FREAKING EXAMPLE of "SEX" above.

You may have read Gary Halbert's letter, I doubt if any of it sunk in.

And as far as article headlines matching body copy? The FTC doesn't give two... cents.

Article headlines matching the body copy...

That comes under normal conscience... common sense... basic decency to not waste other people's time... you know. Moral stuff... something I doubt a forum cocaine peddler as yourself would care two cents about.

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robbertpenny

13 years ago

You got me James, nice video anyway.

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kimwriter

13 years ago

Originally Posted by James Foster

YouTube - James Foster - Sex, Drugs and Internet Marketing[/url]

Hilarious... i'm dissappointed but it's still hilarious. Great way to grab attention, this thread really stands out.

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SamuelJ 13 years ago

Been to my blog James?
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kellyquanan

13 years ago

Most of the world population has sex for drugs. Similarly, doing most of the world does not need SEO and social media marketing. If you are a spammer trying to get here, your ears. It is easy to compare the distribution of false and misleading information on SEO and social media marketing emails, false and misleading, sex, drugs and medicines Nigerian bank spam scams.marketing sex and bank fraud in Nigeria false and misleading.

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SamuelJ

13 years ago

Originally Posted by kellyquanan

Most of the world population has sex for drugs. Similarly, doing most of the world does not need SEO and social media marketing. If you are a spammer trying to get here, your ears. It is easy to compare the distribution of false and misleading information on SEO and social media marketing emails, false and misleading, sex, drugs and medicines Nigerian bank spam scams.marketing sex and bank fraud in Nigeria false and misleading.

What??? LOL!! Robot??

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rahulbatra

13 years ago

From this one thing is sure that you need to have a very good heading to attract the people towards you niche.

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vanmed

13 years ago

I think there is a caution here. You have to know your audience. Shock appeal is not always appealing, nor is it always appropriate. A daycare advertising open enrollment shouldnt use a headline that screams SEX in 102 pt font, any reasonble parent would not send their child there. This may sound very . . .duh-ish, common sense, but my example is an extreme version of the issue.

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jushuaburnham

13 years ago

Nice video James.

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Sex, Drugs and Internet Marketing

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