This will help you with your sales copy.

13 years ago

Thank you very much. The more headlines we can study, the better we get at writing our own.

IMO, a copywriter can never be too good at writing headlines.
Dot

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copycashvalve

13 years ago

Originally Posted by dorothydot

Thank you very much. The more headlines we can study, the better we get at writing our own.

IMO, even the best copywriting gurus still use swipe files from the greatest! So enjoy, I plan to create a nice repository for aspiring copywriters like myself with great information.

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WickedWally 13 years ago

LOOK OUT!

You're about to be 1 upped...

600 Headlines - Dan Kennedy, Gary Halbert and More (link goes straight to a .pdf)

Pow! just like that.

That's how I roll.
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RustyF

13 years ago

Originally Posted by copycashvalve

IMO, even the best copywriting gurus still use swipe files from the greatest! So enjoy, I plan to create a nice repository for aspiring copywriters like myself with great information.

Where the heck is your list so I can get in it and follow it!

i've only scanned over that so far but I intend to read it over and over again. That is some fantastic stuff! Thanks!!!!!!!!!!!!!

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copycashvalve

13 years ago

Originally Posted by WickedWally

That's how I roll.

Off topic a little but a great tip nevertheless, your copy should never contain unoriginal cliches like the one seen above.

Just trying to do a better service to my community, I hope this was informative.

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WickedWally 13 years ago

Originally Posted by copycashvalve

[/SIZE][/FONT]Off topic a little but a great tip nevertheless, your copy should never contain unoriginal cliches like the one seen above

Hmmmmmm....

Unoriginal cliches you say?

You mean like these?...

1 - "And it just gets better and better"....

2 - "Rock solid..."

3 - "My life changed forever..."

4 - "I became absolutely fearless..."

5 - "So many people would buy..."

These "unoriginal" cliches...and many more... guess where they come from?

Guess.... guess come on.

Give up?

Multi-million dollar salesletter One Legged Golfer by John Carlton...

I guess we all have to re-think your advice huh?

"your copy should never contain unoriginal cliches"

And one more just to DRIVE THE POINT HOME lol!

Speak colloquially: Metaphors, similes, clichés and other figures of speech are word pictures. And you know what they say about pictures: They're worth a thousand words.

Guess where that quote comes from?

Guess...guess.

Come on...

Give up?

Tip #11 of "How To Write Ads That Read Themselves" by world's highest paid copywriter Clayton Makepeace.

Badonk!
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- 2 replies
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- ARSuarez 13 years ago
  
  Originally Posted by WickedWally
  
  Tip #11 of "How To Write Ads That Read Themselves" by world's highest paid copywriter Clayton Makepeace.
  
  Makepeace ftw.
  
  [ 1 ] Thanks
  
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- Alex Cohen 13 years ago
  
  Originally Posted by WickedWally
  
  world's highest paid copywriter Clayton Makepeace
  
  How do you know that Wally?
  
  It's an often repeated statement, but nobody knows if it's true.
  
  Alex
  
  Thanks
  
  1 reply
  
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  WickedWally 13 years ago
  
  How do you know that Wally?
  
  It's an often repeated statement, but nobody knows if it's true.
  
  Alex
  
  Dont' see no one else topping his numbers. Closest is Ted Nicholas.
  
  Know of anyone else?
  
  Thanks
  
  1 reply
  
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  Alex Cohen 13 years ago
  
  Originally Posted by WickedWally
  
  Dont' see no one else topping his numbers. Closest is Ted Nicholas.
  
  Know of anyone else?
  
  So Wally, you don't know for sure whether it's true or not, correct?
  
  (Yes, I can think of some others it could be. And there are some A-listers who "roll" under the radar I don't even know. Frankly, I'm not interested in speculating.)
  
  Alex
  
  Thanks
  
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Stephen Dean

13 years ago

Originally Posted by copycashvalve

[/SIZE][/FONT]Off topic a little but a great tip nevertheless, your copy should never contain unoriginal cliches like the one seen above.

Just trying to do a better service to my community, I hope this was informative.

LOL!

By the way, those 100 headlines are from one of the books I suggested you read.

Cheers,
Stephen Dean

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ARSuarez 13 years ago

I know of two books that have these headlines:

1. "How To Write A Good Advertisement" by Vic Schwab

2. "Outrageous Advertising" by Bill Glazer

You can also go to Doberman Dan - Direct Response Entrepreneur, sign up for the email list, and get the Copy Checklist and 100 Headlines.

Very nice you provided this to people who didn't know beforehand. I'm sure many of them are appreciative.
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Prosechild

13 years ago

thanks to both of you for the swipe files.

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infomaniacs

13 years ago

thanks, these are great! Will be swiping my butt off!

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Zero

13 years ago

Originally Posted by copycashvalve

Study this swipe page, read them!

This will help you a lot!

Jay Abraham: 100 Greatest Headlines Ever Written

Cheers.

Here's one a great one: http://www.hardtofindads.com/
If u look at the Ben Settle swipe section...you'll see his collection of his comic book ads...

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geegel

13 years ago

DISCLAIMER: I would like to apologize in advance for any cliches you may find in this post.

I hate swipe files with a passion. Not because they are bad in themselves, but because the are overused.

That being said, I really enjoyed the read. Why? Simply because you can also find the explanation of why these headlines were so successful. This is the part everyone should read.

These principles stand up to this day. In comparison, if you try using those headlines today, you might be in for a nasty surprise, precisely because they've been so overused.

You don't become a good copywriter by copying, you become one by understanding.

Best regards,
George

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RustyF

13 years ago

Several people have come and said, I've seen these headlines before.

It is not the headlines that make this post valuable. The headlines without the explanations would not be worth while. Having someone explain what makes them good, now that's awesome!

I wrote my first pitch page not long ago and I wrote it blindly. I'm afraid to touch it because it is doing well. However, I'm certainly going to use what I have learned from that page to write some articles. I haven't even finished all of the explanations yet and it has given me a lot of ideas.

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WickedWally 13 years ago

(Yes, I can think of some others it could be. And there are some A-listers who "roll" under the radar I don't even know. Frankly, I'm not interested in speculating.)

Get back when you've actually found a name of someone who has done bigger numbers.
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This will help you with your sales copy.

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