what would be considerd a good Conversion % of a single squeeze page?

16 replies
Hallo Guys.

I'm not sure if this is the right forum to ask this, but what would be a minimum percentage conversion rate that you would you look for in your squeeze page (i.e. sole objective is to get email addresses)

and how would you suggest to track the PPC traffic and differentiate it from "free traffic" (article, blogs, forums)?



Thanks in advance
#considerd #conversion #good #page #single #squeeze
  • Profile picture of the author andybeveridge
    The one in my sig operates at about 30% but I am told that it not so good. The main thing is to keep testing it by tweaking here and there. Fine tuning as it were.
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  • Profile picture of the author Eduardo2
    well, of course tweaking is the main operation. why do you say %30 is not considered good, have you come across squeeze pages with a higher rate then this or is it because another IMer talked about higher numbers?
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  • Profile picture of the author andybeveridge
    I had some advice some time ago, and they said that I should be able to get conversions much higher.
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    • Profile picture of the author jbrett
      I mean, I don't know really much about squeeze pages at all.

      But one OBVIOUS thing I can tell you is...

      1. The conversion depends on where the traffic is coming from - and if it's an ad, then how does the ad relate to the page?

      2. The most important thing is ROI. Look at your Cost-Per-Optin for each traffic source. I have a bad conversion rate on an ad I'm only paging $0.06/click for. Its only 10% optin, BUT thats only $0.60 per optin. My product is $130, so I can get 200 of those people my list before I HAVE to make a sale to break even.

      Obviously expect good conversion rates on RELEVANT ads. Expect good rates if you are placing your ads well.
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      • Profile picture of the author Eduardo2
        hi Jbrett, hanks for the input -

        Just for common knowledge, how do you quant size your profit?
        Do you know how many Opt-ins are worth one sales which is a profit of $130?
        or when you say Opt-In you refer to a direct sale made?

        I'm curious...
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  • Profile picture of the author Rex.T
    I agree with jbrett.

    Conversion rate is also dependent on the quality of your traffic, besides your squeeze copy.
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  • Profile picture of the author kellyquanan
    The home page is essentially a Web page that tells the viewer of the copy of the product and marketing is a very good team, that person just bought the product. Here more information on landing pages and how to create your own package successful website.
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  • Profile picture of the author BBryanB
    Hi, Am I the only person who really dislikes it when I am herded to a squeeze page from another page that promises me something and then does not deliver on that promise?

    If I have to give my email address in order to get something that was promised, especially the FREE offers, I move off the page as soon as I can.

    Just a thought when people are considering their tactics.

    Bryan
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  • Profile picture of the author Eduardo2
    Well, I think you dislike it because your an IMer

    If you will consider it, the email request is a decent one, the free gift (ebook, download, audio whatever) needs to be sent over to you personally.
    The fact is that it is used as the start of the marketing funnel holds no relevance to the fact that your free gift\bonus needs to be personalized.

    That's what I think, anyways...
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  • Profile picture of the author EcommerceBusiness
    I agree with BBrianB...
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  • Profile picture of the author kalens99
    I think this depends a lot on your industry and the nature of your individual business. Some sites depend on lots of visitors with few clicks. Others don't get many people but are in such a focused niche that they can convert really well.
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  • Profile picture of the author Eduardo2
    Hey Ecommercebusineess, this is a bit off topic, but because of your name wanted to ask if you deal with ecommerce websites\eBay selling?
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  • Profile picture of the author sethczerepak
    10% to 30% is good to great...there are people claiming higher numbers, mainly people who sell squeeze page templates...but I've never seen proof of anymore.
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  • Profile picture of the author walterj79
    30% is what I've been hearing. But it does depend on the industry.
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  • Profile picture of the author DougHughes
    Originally Posted by Eduardo2 View Post

    Hallo Guys.

    I'm not sure if this is the right forum to ask this, but what would be a minimum percentage conversion rate that you would you look for in your squeeze page (i.e. sole objective is to get email addresses)

    and how would you suggest to track the PPC traffic and differentiate it from "free traffic" (article, blogs, forums)?



    Thanks in advance
    1. It depends on a lot of things. Mostly on how many emails you need to get --x-- amount of money. That depends on your offer/s and how well you can convert the prospects on your email list, etc...and lifetime value of your prospects.
    2. There are many ways to track traffic. You can create different versions of the same page and route different traffic to each. You can also redirect traffic to a single page. Just put different pages on you server with redirects in them then just make note of which page the traffic source comes from. You can see this in your log files or with Google analytics.
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  • Profile picture of the author Eduardo2
    Thanks for the answers.
    %30 sounds good to me too...

    Do you think there is a difference from PPC oriented traffic to article marketing traffic as for conversion rate?
    I actually bid on a problem and the squeeze page offers a solution, so it is quite relevant.
    I wonder if I should check the squeeze page via article traffic to see if it converts better...
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