Greatest Ad Of All Time

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4
I find it interesting that the greatest ad of all time didn't have a headline: http://www.copywriting1.com/uploaded...er1-727346.jpg
#copywriting #greatest #time
  • The Wall Street Journal brand has a certain respect factor. And the tag line, "The daily diary of the American Dream", is pretty strong. Apparently those two things in the header were enough to get people reading the letter.

    Alex
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    • Possibly the most mailed letter in history, The Coat Of Arms
      letter from Gary Halbert didn't have a headline.

      Gary didn't want it to look like an ad, so no headline.

      All the best,
      Ewen
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