Yep It's Here!! Christmas Offer Sales Letter

7 replies
Hey all


I'd really appreciate some feedback about a Christmas Offer sales letter I'm about to send out to my list. The recipients are all pre qualified for my Piano course as they have signed up for a freebie and most have received around 9 follow up messages so far..however there may be the odd ones who haven't quite got that many yet.



One question I have also is should I direct them straight to the payment form or should I direct them to my sales page?



Hi ---, Samantha here.

Christmas is approaching fast so I’m making you a very special offer to get you in shape for the festive period.

I’m offering the complete A.S.A.Piano course including all the Super Bonus Products for just $XX to the first 5 people who make a purchase up until November 30th.


link to payment form>>


It’s still not too late to learn some amazing piano songs including the popular Christmas carol ‘Silent Night’ as well as some classic upbeat songs like Hound Dog and Country Roads, which are guaranteed to be big hits at any party or get together...and it could be YOU who steals the show this Christmas!

Don’t forget, you get all this:
  • 12 great videos showing you the easy way to play your own 1 hour piano song repertoire
  • Song sheets
  • Membership of my exclusive teaching forum
  • Plus 5 Super Bonus downloads (including the 'Silent Night' video tutorial)
There simply is no better way to start learning to play piano A.S.A.P!!

This special Christmas Offer of just $XX for the complete course is only open to the first 5 people, so please don’t delay and risk missing the party!!

A.S.A.Piano is an INSTANT DOWNLOAD so you can get started RIGHT NOW!


link to payment form>>


I hope you take advantage of this very special offer and I look forward to helping you become the pianist you really want to be.

Samantha
A.S.A.Piano! | Easy To Learn Songs For Beginners To Piano, Beginners Piano Video Tutorials, Online Piano Course, Free Piano Video Lessons
#christmas #letter #offer #sales #yep
  • Profile picture of the author virginiad
    Hi, Samantha

    You said that your list opted in for a freebie, but don't mention that any of them actually bought from you.

    It can be a big leap from taking something for free to taking out your credit card and actually paying for something, so you cannot assume that they are qualified and are interested in buying from you.

    I would have a shorter teaser email and send them to your sales page.


    Hope this helps

    Virginia

    PS I am new to this. I welcome any critiques of my suggestions.
    Signature

    Virginia Drew


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  • Profile picture of the author shayman
    Hi Virginia. Thanks for your input. Yes people have bought, but this email will only go out to people who have subscribed and haven't bought yet.
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  • Profile picture of the author Hans Klein
    This is the perfect email to tell a story... to remind folks' about childhood memories or old times of Holiday's past where music was an integral part of the experience.

    Tell a story about how the music brought everybody together, got everyone involved in the excitement, and was the highlight of the evening. Maybe it created a transformation in the mood, a change in someone who participated, or simply was a bonding moment.

    Put simply, there's a lot more room to get more emotional. The customer may be buying this course to impress others, but I suspect the bigger reason for this time of year is he/she has memories of singing Christmas carols with friends/family and time spent around the piano.

    Anyway, I suspect this is a great time for this promotion. Good luck!
    Signature
    The Montello Group
    Copywriting | Publishing | Training
    Your Premier Conversion Collaborative
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  • Profile picture of the author shayman
    That's a really nice idea Hans. Very nice
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  • Profile picture of the author shayman
    Here's my second take basedon Hans's suggestion. I think this approach is much better:

    Hi ----, Samantha here.

    I remember as a young child on Christmas Day evening visiting my uncle John’s house. It was always the highlight of the day for me...even as exciting as opening my presents in the morning, because it was a real big family get together and I loved that.

    But what made it extra special was when we all moved into the music room with our drinks. An open fire was burning, the Christmas tree lights illuminated our faces, uncle John would sit down at the piano and we’d all gather around and sing together.

    He wasn’t the greatest pianist, or the best singer for that matter, but boy he played with a lot of heart and so we’d sing song after song, well into the evening.

    They’re great memories for me, they helped shaped my musical journey and this Christmas our family will be doing exactly the same thing at my home...uncle John and all!

    So --- I’m making you a very special offer this Christmas. The opportunity to give your family and friends that same gift.

    I’m offering the complete A.S.A.Piano course including all the Super Bonus Products for just $XX to the first 5 people who make a purchase up until November 30th.



    link to payment form>>

    It’s still not too late to learn some amazing piano songs including the popular Christmas carol ‘Silent Night’ as well as some classic party songs like Hound Dog and Country Roads, which are guaranteed to be big hits at any party or get together...and it could be YOU who makes Christmas special for someone this year!

    Don’t forget, you get all this:

    · 12 great videos showing you the easy way to play your own 1 hour piano song repertoire
    · song sheets
    · membership of my exclusive teaching forum
    · plus 5 Super Bonus downloads (including 'Silent Night' video tutorial)

    There simply is no better way to start learning to play piano A.S.A.P!!

    This special Christmas Offer of just $XX for the complete course is only open to the first 5 people, so please don’t delay and risk missing the party!!
    A.S.A.Piano is an INSTANT DOWNLOAD so you can get started RIGHT NOW!

    link to payment form>>


    I hope you take advantage of this very special offer and I look forward to helping you make this and every Christmas a special one.

    Samantha
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    • Profile picture of the author Hans Klein
      This is good. Here's another quick shot...

      Hi FIRSTNAME, Samantha here...

      The other day I turned on the car radio and was surprised by one of my favorite Christmas songs I hadn't heard in years.

      It reminded me that the holidays were fast approaching and sparked childhood memories from Christmas evening... when we'd hop in the car and head over to uncle John's house for the highlight of the day.

      Better than opening presents... better than the meals and treats... and better than the day-long fun and games... the entire family, young and old, from aunts, uncles, cousins, brothers and sisters, and in-laws would huddle around Uncle John as he played the piano.

      He wasn’t the greatest pianist, or the best singer for that matter, but boy he played with a lot of heart and so we’d sing song after song, well into the night.

      They’re great memories for me, they helped shaped my musical journey and this Christmas our family will be doing exactly the same thing at my home...uncle John and all!

      So -- in honor of Uncle John, I decided to ring in the holiday spirit and give YOU a very special offer this Christmas. The opportunity to give your children, grandchildren, family and friends that same gift. Memories they'll cherish into their old age and pass onto their kids for generations to come.
      Signature
      The Montello Group
      Copywriting | Publishing | Training
      Your Premier Conversion Collaborative
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  • Profile picture of the author shayman
    I like it Hans and I really appreciate your great ideas. I'm planning on 2 email shots, 1 today and 1 very near the end of the month when the special offer expires. I think I can kind of combine the two approaches...so maybe use your letter as a follow up i.e

    Hey {name} Remember how I told you about Christmas Day around my uncle John's house and what a magical feeling it was singing around the piano with my family.

    Well, the other day I turned on the car radio and was surprised by one of my favorite Christmas songs I hadn't heard in years......
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