How Many Times Have You Read Your Favourite Copywriting/Marketing Book

by PMinc
6 replies
We have a thread about the best copywriting books around, but no threads about how many times over you've examined those books.

I'd really be interested in reading what books you've examined top-to-bottom more than twice.

I'll get the ball rolling:

The Ultimate Sales Letter - Dan Kennedy: 3 1/2 times
No BS Direct Marketing - Dan Kennedy: 2 1/2 times
Open Me Now - Herschell Gordon Lewis: 3 times
Ths System Club Letters - Ken McCarthy: 3 times
Guerrilla Publicity - Jay Conrad Levinson: 5 times

Once my Flipcam arrives, I'll be giving Crush It! by Gary Vaynerchuk another couple of goes.
#book #copywriting or marketing #favourite #read #times
  • Profile picture of the author copycashvalve
    I study systems.

    Books take too much time. Time I dont have right now, when I do have time I want to read the following:

    • How To Grow Rich
    • How To Win Friends And Influence People


    I also read a lot of other peoples sales pages, good sales pages and the bad as well. I try to study micro patterns in other peoples writing and try to sense other peoples styles so I can create a unique voice of my own.
    Signature

    {{ DiscussionBoard.errors[2888859].message }}
    • Profile picture of the author PMinc
      "I try to study micro patterns in other peoples writing and have a sense other peoples styles so I can create a unique voice of my own"

      --Great habit. If you could send me some of your favourite worst-of-the-worsts, I'd love to check them out.
      Signature


      {{ DiscussionBoard.errors[2888897].message }}
  • Profile picture of the author John T
    Yes, the books I have read more that twice is:

    1. Four Hour Work Week

    2. How to Win Friends and Influence People

    and next favorite is

    3. Yes, 50 Scientific Ways to Persuade

    The yes book is a great read.
    {{ DiscussionBoard.errors[2888881].message }}
  • Profile picture of the author copycashvalve
    Well since it's a lot easier to find bad ads (just look at some clickbank products), here is site with good ads, some better than others.

    OHP Direct - Golf Instructional - Golf School - Golf Training - Golf Teachers - Golf Tips - Lower Scores -

    I have a lot of stuff offline that I read through.

    Swipe files, etc.
    Signature

    {{ DiscussionBoard.errors[2888915].message }}
    • Profile picture of the author PMinc
      Cool.

      I've actually handwritten the One-Legged Golfer letter - felt compelled to after hearing so much about it.
      Signature


      {{ DiscussionBoard.errors[2888925].message }}
  • Profile picture of the author copycashvalve
    Yeah, that helps. Taking the time to write it out so it sticks. I should probably do that.

    I think I want to start a thread to see how many people actually use a pencil and a piece of scrap paper vs. word processor.

    I hear so many different responses about the two methods.
    Signature

    {{ DiscussionBoard.errors[2888943].message }}

Trending Topics