This Dan Kennedy Book Has Ewen's Seal Of Approval...
you are likely to get asked about your interests.
Not only on their specialty, but a very keen curiosity on other things.
This comes in very handy in seeing connections where nobody else has.
Think ice cream and wafer slices coming together.
Meat patties and bread buns making a hamburger.
Rum and Coke.
They were all seperate untill somebody bought them together.
Bringing connections together to add more power to your main appeal
gets you read more, rather than being a swiper of others work.
Dan Kennedy has bought out an excellent book Amazon.com: No B.S. Marketing to the Affluent:...
It opens your mind to what triggers the affluent to buy.
It may also look at what holds you back from becoming one of them too.
If none of those two points interest you,
then use the book as a stepping stone to push yourself
to learn to become curious about subjects which initially
hold no interest to you.
As a freelance copywriter, there may be times you take on
a project which you know very little about. Yet great research
can dig up the hook which takes the promotion to star status.
It seems there is very little taught about being original,
yet on target with proven timeless appeals.
Hope this bit of rambling sparks an ahha! moment for ya.
All the best,
Ever wondered how copywriters work with their clients? I've answered that very question in detail-> www.salescomefirst.com