Hey Starwind,

Think you mean "copywriting."

Anywho, do you have some of the basic books? If not, I advise you go to...

http://www.warriorforum.com/copywrit...ooks-ever.html

...And remedy that problem.

If you do have most of the basic books, I recommend you find a good checklist. If you go to dobermandan.com and sign up for his emails, you'll receive a rather comprehensive checklist for salesletters.

If you have Cashvertising by Drew Eric Whitman, he has a really good checklist at the end. If you scour the The Total Package, you'll find a few checklists.

Honestly, if you just started learning copy and want to get a page up, don't expect to have anything beautiful. But you can definitely use a checklist to help guide you to make sure the copy is "passable" and has all the "basics" down.

Best,

Angel

Wait, before you do a bunch of looking around and research do this. Think deeply about who you are selling to. Think about what that person wants and how and why your product fills that need better than any other product. If your product doesn't fill it better than any other product are there other benefits users experience from your product they may not from others.

Are you selling an information product, physical product, or service? If you're selling information (even if you created it), go through the information a few times writing down every benefit and every interesting point you find.

If you have a physical product think of all the ways the product can be used and what the benefits are to the end user - not you. Write everything down.

Service - all the benefits. There will be times when you aren't much different from a competitor but...when you explain everything you do in great detail and how it benefits your prospect it will help you stand out from the competition.

The benefits you get from these exercises may be used in your headline.

Next, think about your ideal prospect. If you were him/her what would the best testimonial they could possibly give you be. What are the best things they could say about your product or service. Write that heart felt testimonial down. You have to totally put yourself in that person's shoes and just write down all the great ways your product helped them.

Next, try to think about all the problems with your product or service and why your person isn't going to buy.

Tell the truth and respect your prospects. They are intelligent just like you. Don't make the mistake of writing hyperbole just because you see other people using it. Don't use web copywriter cliches. Do your own work and think about your product, features, benefits, and reasons why and why not and you'll be fine.

Overprove everything. Come with way more proof than you need. Try to prove all your claims people are on the lookout for B.S.

Keep your paragraphs short. Never say it with two when one will do. Don't write long just to write long. Make every word ring in your prospect's ears.

You don't have to be overly obvious or sales like at first. You could start your sales letter with something like "10 tips to save money with free advertising" or something along those lines "How to Make Money with Inexpensive Space ads" or something like that relevant to your market.

Then, once you've told them the tips or how to do whatever it is, wind things back around to your pitch and close the deal by presenting the benefits and asking for the sale.

The more value you can add into your piece and the more mystery and suspense you can create the more successful you will be.

Close strong and ask for the sale.

Start there.

P.S. One more thing - keep the letter moving along with short interesting paragraphs. Mix in stories, bullets, questions, etc... to keep the story moving.

Wow! I am truly great-full for all that information. You all have helped me so much, I could not have asked for more!

Ha! Yes, sorry I did mean "copywrighting"

It is an informational product geared towards a specific niche in the nutritional realm. I wrote it all myself. I will go through it and do as you said.

Thanks again!!!

One more question... all of the sales pitch copys I have seen have the same type of format ie.. the big red letters as the headline, then text with bullets, etc.. are there any templates to use for this? Or should I make a template myself?

Thanks!

I learned all my copywriting secrets and training from American Writers & Artisit Institution. PM me and I'll send you the link. All the info you need in one place.

Thanks so much guys! Working hard to tweak with some things.

I will PM you thanks for your imput!

Crap. Need 50 posts before I can PM lol. Sorry. Anyway you can post link here?

Hi Starwind,

Type "copywriting" or "free copywriting" into your search box for a long list of helpful information. Use AIDA formula and Dr. Abraham Maslow's list of human needs and the importance for triggers in your header, sub header and call to action. I have changed AIDA to AID(R)A, the R stands for reassurances...such as testimonials, proofs, and guarantees. Good Luck on your Internet Journey.
Much Success,
George Pierce
PS. Type in "Maslow" for the list. Most decisions are emotionally based, the list will help you relate better to your visitors and to find the best buttons to push.