Copywriting vs Preselling

10 replies
How is preselling different from copywriting? From my understanding both of them cover the elements of building trust, exploiting emotions and warming up the buyer, and it seems they only differ in the final step which is the call to action. So my question is:

Do copywriting skills apply to preselling? If someone's really good at copywriting, is it the case that they won't have too much problems writing preselling materials?

I'm asking because I really want to improve my preselling skills as an affiliate marketer, and it seems that learning copywriting is the way to go.

Thanks
#copywriting #preselling
  • Profile picture of the author Paul Hancox
    In some respects they are similar. A good copywriter can usually write good preselling material.

    However, split up the word PRESELLING and you get PRE, and SELLING.

    "Pre" means "before". So it's before the selling.

    In other words, preselling is not selling.

    Preselling is about getting the prospect in the right mood, the right frame of mind, and with the right self-image to buy... and also setting the right CONTEXT for the sales pitch.

    Let me give you an example.

    If you were an affiliate for "The Magic Of Making Up", and you could create presell material, the chances are the prospect needs to believe first of all that it's possible to get their ex back.

    If they don't believe this, they're not going to buy, are they?

    In Presell Mastery, this is what I call a presell point. You HAVE to establish this in the prospect's mind, before they will even consider buying the product.

    So how could you do this? Well, one small way would be an article showing them how frequently even unlikely reunions happen, i.e. the guy cheats, the woman still has him back. You could then point out the statistics about how many people get back together, for all kinds of reasons.

    This then presells them on the point, "It's possible to get your ex back"... which moves them closer to where you want them to be.

    This is just a small FRACTION of gaining Presell Mastery, which is coincidentally the name of my 147 report and video series on the same subject

    But yes, it helps if you're a copywriter... although it's not essential... because as an affiliate marketer, you can usually leave the SELLING to the sales letter once the prospect has been directed through the affiliate link.
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  • Profile picture of the author arfasaira
    Originally Posted by xerlynne View Post

    How is preselling different from copywriting? From my understanding both of them cover the elements of building trust, exploiting emotions and warming up the buyer, and it seems they only differ in the final step which is the call to action. So my question is:

    Do copywriting skills apply to preselling? If someone's really good at copywriting, is it the case that they won't have too much problems writing preselling materials?

    I'm asking because I really want to improve my preselling skills as an affiliate marketer, and it seems that learning copywriting is the way to go.

    Thanks

    I think most people here on the forum would agree with me when I say that preselling and copywriting go hand in hand. Without preselling, your sales pitch is not as effective.

    Its like setting out on a journey without any petrol - pretty soon your going to run out of gas and fall short of your destination. Preselling material is gasoline.

    Copywriting skills most definitely apply to preselling, but with preselling, those skills are applied in a very specific way. The aim is not to pitch direclty, but to help guide your prospects by educating and informing them of alternatives and positioning your product as a better alternative to the others.

    Basically, your preselling material (if its done the job correctly) will push your prospects about 70% of the way to your product, and its the job of the sales letter to push your prospects over the edge (by overcoming objections, realizing fears ets) and solidify the thought that your product is the answer to their prayers.

    Done correctly, its a lethal combination and will improve your conversion rates considerably.

    I strongly recommend you get the following report from Paul Hancox on Preselling Mastery - I can't recommend it enough.
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    • Profile picture of the author sethczerepak
      Originally Posted by arfasaira View Post

      I think most people here on the forum would agree with me when I say that preselling and copywriting go hand in hand. Without preselling, your sales pitch is not as effective.

      Its like setting out on a journey without any petrol - pretty soon your going to run out of gas and fall short of your destination. Preselling material is gasoline.

      Copywriting skills most definitely apply to preselling, but with preselling, those skills are applied in a very specific way. The aim is not to pitch direclty, but to help guide your prospects by educating and informing them of alternatives and positioning your product as a better alternative to the others.

      Basically, your preselling material (if its done the job correctly) will push your prospects about 70% of the way to your product, and its the job of the sales letter to push your prospects over the edge (by overcoming objections, realizing fears ets) and solidify the thought that your product is the answer to their prayers.

      Done correctly, its a lethal combination and will improve your conversion rates considerably.
      .
      Awesomely put...and SO true. The best marketing looks nothing like marketing. Use 90% good preselling and the last 10% hard selling is a no brainer.
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  • Profile picture of the author xerlynne
    Very valuable information, thanks Paul!
    I've been searching for a long time for a guide on how to pre sell, your report is perfect. Just bought it & will start crunching
    Thanks again!
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  • Profile picture of the author Vincenzo Oliva
    The key to a successful presell is leading the reader to draw their own conclusion that the product is the anser they've been searching for.
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  • Profile picture of the author bdm
    Copy writing is a learned skill, where as Pre-selling is a marketing tactic. Many marketers will use a pre-sell to help 'encourage' the sale on the sales page.

    The most common pre-sell is to identify the problem, make the reader feel that 'pain', then offer a solution that will take away the pain.

    Of course this is a very simplistic overview, but you get the idea.
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    • Profile picture of the author virginiad
      Originally Posted by bdm View Post

      The most common pre-sell is to identify the problem, make the reader feel that 'pain', then offer a solution that will take away the pain.
      Haven't you just described a sales page?
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      Virginia Drew


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  • Profile picture of the author Eduardo2
    Presell is the recommendation that sends the visitor to the checkout page or the actual selling page of a product.
    Affiliate presell, product owners use sales page.
    (not to say an affiliate cannot be a vendor ye?)

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  • Profile picture of the author kezan98
    I just wanted to let you know what an great thread this was, I've never made the distinction between copy writing and pre sell, but you've made it very clear. As an affiliate I think I've been neglecting the pre sell.

    Thanks!
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