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The Story Behind 600 Million Letters Mailed...

by ewenmack
7 replies
Just come from listening to this interview
about one promotion, 600 million letters mailed.

Rather than write up a grocery sized list of what
was discussed [take up too much precious time]
I'll keep it brief.

This is for any ad man or woman who is serious about
getting better at this business of copywriting.

O.K. here's the CANDY for your ears...

* How to get your client to write the pitch for you
and still think you are a genius...

*One word doubles the sales of a brand of shampoo
[any fool can make shampoo, it takes a clever person to sell it]

*What to do if you only had $500 to market your business...

*How to use your local police station to add credibility
to your promotions...

*The cure for undercharging and getting the big bucks
for your copywriting...

*The surprising connection between topless babes and planes

Plus a whole lot more from a man who was at the top of his game.

Genius Network Interview Series

Listen and enjoy!

Ewen
#600 #letters #mailed #million #story
  • Profile picture of the author Ashley Gable
    Cool thanks!

    Downloading now, will listen in the morning.

    Ashley
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    • Profile picture of the author PMinc
      I wasn't aware that Polish was giving out any freebies. I was actually going to run the original cassette version of this interview in a contest in February.

      Here's some more Halbert juice for anyone who wants more after listening to the Polish interview: http://www.michelfortin.com/gary-hal...tin-interview/

      Cheers Ewen...
      Signature


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  • Profile picture of the author Alex Cohen
    I've often wondered if Gary Halbert would be the household name (in our industry) he is if he hadn't had the family crest idea. There's no way of knowing, of course.

    Certainly illustrates the value of a big idea, that's for sure.

    Alex
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  • Profile picture of the author Zero
    Awesome. I heard the coat of arms interview he did with Mark Joyner when he detailed how he did this. Audio quality was pretty bad. I'm lookin forward to hearing this. You can never get enuff of Gary, he's so enjoyable to listen to.
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