Retail giant ditches their "Buy Now" button. Interesting...
Hey folks,
I was just browsing eBay and I noticed that they've changed their Buy Now button to an "Add To Basket" button...
I'm not sure if this is just in the UK or not, or even how long it's been like this, but it's definitely a
another sign that the big corps are clearly testing all the time, and take copywriting as seriously as the little guy whose bread and butter depends on a good direct response.
The fact that they've changed this button is either an indication that they're testing on a wide scale, or they've found increased conversions with this button already, and are now rolling it out officially.
Either way, it's an interesting insight into simple tweaks and how they affect consumer behaviour.
Sure, most folks are aware of the "Add To Cart" craze of late, but this kinda gives it that authoritative weight, at least, in my opinion. After all, we're talking about the biggest retailer in the world here.
Says an awful lot, doesn't it?
I was just browsing eBay and I noticed that they've changed their Buy Now button to an "Add To Basket" button...
I'm not sure if this is just in the UK or not, or even how long it's been like this, but it's definitely a
another sign that the big corps are clearly testing all the time, and take copywriting as seriously as the little guy whose bread and butter depends on a good direct response.
The fact that they've changed this button is either an indication that they're testing on a wide scale, or they've found increased conversions with this button already, and are now rolling it out officially.
Either way, it's an interesting insight into simple tweaks and how they affect consumer behaviour.
Sure, most folks are aware of the "Add To Cart" craze of late, but this kinda gives it that authoritative weight, at least, in my opinion. After all, we're talking about the biggest retailer in the world here.
Says an awful lot, doesn't it?
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