The next time someone says to me "oh that looks too long no one will read that"...I'll know that
a) they aren't that attuned to the true direct response and direct marketing fundamentals
b) they aren't keeping up with what those people with longevity keep saying!
The question he starts off answering is is:
Q: "I see different styles of websites from the long-copy style to shorter copy like Amazon. How do you know which is the best one to use?
"For instance if you are selling team-building services to local government agencies and not-for-profit organizations should the website be structured differently than someone selling e-books on how to be a great copywriter?"
Here's the link:
Clayton Makepeace answers your copywriting questions. | The Total Package