Dan Kennedy Story - Who Was He Talking About

by PMinc

Posted: 14 years ago 7 replies

COPY WRITING

Hi everyone,

I'm presently writing something and can't recall who Dan was talking about when he mentioned that a copywriter used to take his sales letters to the local supermarket and have the clerks read them to determine how easy they are to read.

Ring a bell?

Thank you in advance.

#dan #kennedy #story #talking

J. Barry Mandel 14 years ago

Hi John,

What you *might* be remembering is his suggestion to study current copy in tabloid newspapers FROM supermarkets?

Hope that helps

Best of Luck,

Justin
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High Horsepower 14 years ago

[DELETED]

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- Ross James 14 years ago
  
  Originally Posted by High Horsepower
  
  It was Gary Halbert, he passed away 3 years ago.
  
  Halbert Newsletter Archives
  
  Thanks for the awesome link, I've never even seen that site before.
  
  Thanks
  
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- PMinc 14 years ago
  
  Originally Posted by High Horsepower
  
  It was Gary Halbert, he passed away 3 years ago.
  
  Halbert Newsletter Archives
  
  Thanks, but I know it's not Halbert...we're talking about someone very old school here. Dick Benson, Bob Stone or Cecil Hoge.
  
  Thanks
  
  1 reply
  
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  Rezbi 14 years ago
  
  Originally Posted by John Breese
  
  Thanks, but I know it's not Halbert...we're talking about someone very old school here. Dick Benson, Bob Stone or Cecil Hoge.
  
  It does sound like something Halbert would have done, though.
  
  Thanks
  
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MikeHumphreys

14 years ago

Originally Posted by John Breese

I've heard Dan mention the same thing in one of his seminar recordings too. I think it was either Jeff Paul or Ron LeGrand that he mentioned who did this.

Can't hurt to contact his site/help desk to ask directly.

Best of luck,

Mike

Thanks
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Ross Bowring 14 years ago

I think Makepeace said he takes his to biker bars.

--- Ross
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- 1 reply
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- PMinc 14 years ago
  
  Alright, now I'm obsessed.
  
  I'm pretty sure Gary Bencivenga and Ken McCarthy discussed the same story.
  
  Thanks
  
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Dan Kennedy Story - Who Was He Talking About

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