Silly Question...Why Should You "Introduce The Problem" Online?
Practically every copy resource I've seen and read starts with:
1. Introduce the problem
2. Escalate the problem
3. Start selling...
But online, *most* people will have found your site *because* they have already have a problem --
i.e.
"Do You Have Acne?"
[prospect: "Duh, Yeah...why else do you think I'm here?"]
Instead of cutting to the chase:
"The Real Reason Girls Won't Date You. Hint: It's NOT Because Of Your Acne..."
[prospect: "Bingo!"]
So my question is (respectfully)...why oh why should we introduce a problem to people when they already know what their problem is?
Is it a throw back to the old direct response days, when the copy was "product seeks prospect"?
Because these days isn't it more likely to be "prospect seeks product"?
Forgive my ignorance.
Cheers,
Steve
Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.