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Interesting...

by Jack Bastide
16 replies
Hey Guys,

I have a squeeze page that I have been using
for awhile

I Didn't write it , and it's REALLY Ugly (looks like
a 3rd Grader did it)

here it is

Facebook Ad Explosion

It Converts at 45%, which is OK but I wanted to
redo it to get it above 50%

My friend has a squeeze page that converts at
55% with Name and Email and 73% with just the email

Its a Simple above the fold page with just a image
of the product on the left and an optin form on the right

So I modeled after him and created this yesterday

Facebook Ads

It's too early to tell but SO Far this morning it looks like the Old ugly
one is winning

Maybe the $197 Value is a bit over the top and not believable?

Jack
#interesting
  • Profile picture of the author John_S
    Here's a little trick to build value. When I offer a report with a $37 as a bonus, I cheat ... by Selling It For $37 FIRST. The bonus for me: I have a pretty good idea what builds the value to at least $37.

    I can hang a price on a product, but that doesn't build the value to that price point. There's something about going to the customer for validation of your value building.
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  • Profile picture of the author Vadym
    I'd add a couple of points-worth of details of how they'll benefit from those vids.

    A big, bland headline probably wont cut it.
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    • Profile picture of the author Jack Bastide
      Originally Posted by Vadym View Post

      I'd add a couple of points-worth of details of how they'll benefit from those vids.

      A big, bland headline probably wont cut it.

      My friends Headline is

      "Please eMail My Free Download"

      (can't get much more bland than that ... lol)

      he has no Bullets .. just an Ecover

      converts at 55%

      I'm missing somethign here ... I'll figure it out

      that's what testing is for

      Jack
      Signature

      If you can drive Biz Op Phone Calls .... I'm Buying

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      • Profile picture of the author 247Copywriter
        What does...

        Facebook is Hot!... say?

        Try...

        Facebook Marketing is Hot!

        Get more specific Jack.

        And swap out those graphics, when were they done, 1975?
        Signature
        --->----->----->----->-----> MarkAndrews IMCopywriting <-----<-----<-----<-----<---
        http://www.IMCopywriting.com
        Mark@IMCopywriting.com
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        • Profile picture of the author Jack Bastide
          Originally Posted by 247Copywriter View Post

          What does...

          Facebook is Hot!... say?

          Try...

          Facebook Marketing is Hot!

          Get more specific Jack.

          And swap out those graphics, when were they done, 1975?

          took your advice .. thanks

          Facebook Ads

          Will Split test today
          Signature

          If you can drive Biz Op Phone Calls .... I'm Buying

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  • Profile picture of the author jasdon
    That works better for me.

    The one with '$197' would put me off - talking money (even when it relates to something you're giving away) straight out of the blocks sets a tone.
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    • Profile picture of the author Collette
      Without knowing what your friend is selling, this could be an apples-to-oranges comparison. Markets at different stages of awareness sometimes require different approaches.

      For example, the fat loss market... you can pretty much throw up a squeeze that offers - say - tips on getting 6 pack abs in a week, or whatever, and get email addys.

      However, the market you're talking to is already using FB (or understands its potential as an advertising medium), so I think we can assume they're reasonably Internet-savvy.

      Which means they're possibly less likely to be persuaded to give up their email addy in exchange for some vague offer of dubious value.

      Your first ad builds the value. Your second does not. That, alone, may explain the different response levels.

      The other possibility is that these two ads are not alike, at all. Layout, headline, copy, graphics... all are completely different. Which isn't going to give you a true picture of performance variables, because changing any one of these could make a difference in response.

      You might try running Ad #2 with the headline from Ad #1, and see what happens. Or Ad #1 with the layout of Ad #2. Or adding the body copy to Ad #2.
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  • Profile picture of the author colmodwyer
    There's no proof or credibility. Might not hurt adding that.

    Headline seems a little flat to me.

    Also, you say "6 part video course" and there's a picture of 12 DVD's. Not sure how noticeable that is to the target audience, but congruency always seems to be a good thing.

    Colm
    Signature
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  • Profile picture of the author Daniel Scott
    And don't forget traffic source will make a huge difference.

    It's entirely possible your friend has better traffic than you.

    Maybe if he used a decent headline his response rate would be even higher.

    You just never know...

    -Daniel
    Signature

    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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    • Profile picture of the author Jack Bastide
      Ok well this is pretty cool

      My original Squeeze page (which was a PLR
      site) converted at 45%

      I started from Scratch and did a Simple Above the Fold
      page and optins dropped to 30%

      I tweaked it with some suggestions made here and so far
      this morning it's converting at almost 70%!

      thanks a lot for the suggestions guys.

      Jack
      Signature

      If you can drive Biz Op Phone Calls .... I'm Buying

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      • Profile picture of the author Collette
        Originally Posted by Jack Bastide View Post

        I tweaked it with some suggestions made here and so far
        this morning it's converting at almost 70%!

        thanks a lot for the suggestions guys.

        Jack
        PayPal Payments REQUIRED. :p
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        • Profile picture of the author Jack Bastide
          Originally Posted by Collette View Post

          PayPal Payments REQUIRED. :p

          i was just going to type he he

          (but the forum told me it wasn't enough)

          we should be good now
          Signature

          If you can drive Biz Op Phone Calls .... I'm Buying

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          • Profile picture of the author virginiad
            Hi, Jack

            What is the source of your traffic?

            How does that affect what type of squeeze page you would use?

            Thanks in advance for the insight.


            Virginia
            Signature

            Virginia Drew


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            • Profile picture of the author Jack Bastide
              Originally Posted by virginiad View Post

              Hi, Jack

              What is the source of your traffic?

              How does that affect what type of squeeze page you would use?

              Thanks in advance for the insight.


              Virginia

              Virginia,

              My traffic is coming with Ad Swaps I am doing
              with other listowners

              So it a little warmer than Cold traffic

              Jack
              Signature

              If you can drive Biz Op Phone Calls .... I'm Buying

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              • Profile picture of the author virginiad
                When you do an adswap, does the list owner recommend your product?

                This is probably getting outside the bounds of the forum, but I was just wondering.

                Thanks for your help

                Virginia
                Signature

                Virginia Drew


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                • Profile picture of the author Jack Bastide
                  Hey Virginia,

                  I provide them with Ad Copy
                  and they run it as is

                  Jack


                  Originally Posted by virginiad View Post

                  When you do an adswap, does the list owner recommend your product?

                  This is probably getting outside the bounds of the forum, but I was just wondering.

                  Thanks for your help

                  Virginia
                  Signature

                  If you can drive Biz Op Phone Calls .... I'm Buying

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