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Mark Joyner's Copywriting

by lennoxtran
20 replies
what do you guys think of mark joyner's copywriting style?

i've read his book the irresistible offer => it was simple and to the point, yet engaging.

https://products.simpleology.com/ipck/

this is one of his sales page. very short paragraphs but clearly explains the point.

what is your opinion?
#copywriting #joyner #mark
  • Profile picture of the author Bruce Wedding
    That's an excellent, swipe-worthy, sales letter. But, Joyner doesn't write his own copy. Mike Morgan used to write for him but I'm pretty sure that's not Morgan's copy… he's not that good
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  • Profile picture of the author Ross James
    Awesome swipe, I was just in another thread talking about how I like to read copy with real information. This swipe is a perfect example of that.

    Best,

    Ross
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  • Profile picture of the author Bruce Wedding
    They're testing headlines too. I got a different one on my phone than I did on my home PC.

    There are a lot of good lessons in that copy:

    They are stealing credibility from people like the Video Professor and Oprah.

    They're making it valuable to read by giving real information (as well as building reciprocity)

    The layout is easy to read because they keep the lines short with photos. (I do this in most of my copy too)

    Great guarantee

    The bullets are pretty good and give chapter numbers

    Lots more but I'm revealing too much already.
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    • Profile picture of the author Steve The Copywriter
      The headline on the link (assuming it's not changed) is funny and with the subhead - does what it intends creates curiosity with big benefits.

      It's so different to the gazillions of 97 word hyped up screaming and shouting headlines that you normally have to battle through - or just ignore.

      I wonder if 247 copywriter would like to swipe part of it?
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      • Profile picture of the author Bruce Wedding
        Originally Posted by Steve Copywriter View Post

        The headline on the link (assuming it's not changed) is funny and with the subhead - does what it intends creates curiosity with big benefits.

        It's so different to the gazillions of 97 word hyped up screaming and shouting headlines that you normally have to battle through - or just ignore.

        I wonder if 247 copywriter would like to swipe part of it?
        I assume you mean, "Worst ... Title ... EVER"

        I forgot the other headline but I recall liking it better. This is a good curiosity headline but is slightly confusing.
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        • Profile picture of the author Steve The Copywriter
          Bruce,

          It won't go down in history as the best headline ever... but it was brave to at least test it.

          It's rare to see a headline with any humor - and as I said it makes a change from the hyped up headlines in this particular market.

          Of course you should always be aiming for the ultimate headline.

          But in this piece - it's the subhead which is well positioned and takes out any real "confusion" - which really does work.
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          • Profile picture of the author ARSuarez
            Originally Posted by Steve Copywriter View Post

            Bruce,

            It won't go down in history as the best headline ever...

            But it's rare to see a headline with any humor - and as I said it makes a change from the hyped up headlines in this particular market.

            Of course you should always be aiming for the ultimate headline.

            But in this piece - it's the subhead which is well positioned and takes out any real "confusion" - which really does work.
            The writer is a skilled copywriter. And they also know their market well.

            They use the lead-in and headline to create curiosity. Relevant curiosity (not like the "SEX!" headline). Then, they actually deliver the benefit in the deck copy and continue in the opener and on.

            This is humor used very carefully.

            And the fact they are getting it to work (as far as we know) speaks wonders. But I would not advise anyone to try it without a degree of experience.

            See, that's the problem when someone writes a good ad like this. A lot of people start saying, "Humor works! See! HUMOR!"

            It's much more than that, though. It's strategy.

            Best,

            Angel
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            • Profile picture of the author Steve The Copywriter
              Yes..

              I've written humor style headlines - and used humor in the copy even though most copywriters advice against it.

              It's great fun to do - but not for the sake of it.

              It was always part of the overall strategy - always using it to relate to the target market.

              Jim Rutz used a lot of humor - and did rather well.

              His famous headline "Read This Or Die" is one of the best headlines ever (I'm not sure if it was meant to be funny, and we probably wouldn't get away using it today - but at the time it worked sensationally well).

              Having waded through stacks of stuff written by dozens of copywriters in the health and nutrition market researching it for my clients - his promo's with humor were amongst the elite.
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              • Profile picture of the author wvcopywriter
                I enjoyed reading this copy. They are some sales promo that is just a great read and this is one of them.
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  • Profile picture of the author Bruce Wedding
    I wasn't slamming the headline, I like short headlines when they fit. For me though, rather than read on to the subhead, I paused and even re-read to try and understand it. That's not a good thing if other people do that. Its a rusty nail on your greased slide.

    I prefer a benefit headline all day over pure curiosity, but that doesn't mean they don't work.

    I wrote a 2-word headline for a muscle product once that did great. It was "Become Massive"
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  • Profile picture of the author The Copy Nazi
    Banned
    Kern was sending out emails two weeks ago with the title "Worst sales letter EVER (just awful)". And he probably had better than 50% open rate I'm guessing.
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    • Profile picture of the author ARSuarez
      Originally Posted by Metronicity View Post

      Kern was sending out emails two weeks ago with the title "Worst sales letter EVER (just awful)". And he probably had better than 50% open rate I'm guessing.
      Part of that comes from positioning, though.
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    • Profile picture of the author Steve The Copywriter
      Yea I got Franks email and opened it immediately.

      Mind you if you're on Kerns list you always read his stuff.
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    • Profile picture of the author Bruce Wedding
      Originally Posted by Metronicity View Post

      Kern was sending out emails two weeks ago with the title "Worst sales letter EVER (just awful)". And he probably had better than 50% open rate I'm guessing.
      So what you're saying is, half the people didn't even open the email?
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  • Profile picture of the author Daniel Scott
    Possibly the writer was Maria Veloso - I know she used to (maybe still does, not sure) write for Mark as his head copywriter.

    -Daniel
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    Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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    • Profile picture of the author Bruce Wedding
      Originally Posted by Daniel Scott View Post

      Possibly the writer was Maria Veloso - I know she used to (maybe still does, not sure) write for Mark as his head copywriter.
      I think they parted ways a decade ago. I'll ask Joyner.
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      • Profile picture of the author Daniel Scott
        Originally Posted by Bruce Wedding View Post

        I think they parted ways a decade ago. I'll ask Joyner.
        Oops... sorry for the red herring!
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        Always looking for badass direct-response copywriters. PM me if we don't know each other and you're looking for work.

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    • Profile picture of the author MikeHumphreys
      Originally Posted by Daniel Scott View Post

      Possibly the writer was Maria Veloso - I know she used to (maybe still does, not sure) write for Mark as his head copywriter.

      -Daniel
      They parted company a long time ago.

      Mark's had a number of copywriters write for him over the years.
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    • Profile picture of the author lennoxtran
      Originally Posted by Daniel Scott View Post

      Possibly the writer was Maria Veloso - I know she used to (maybe still does, not sure) write for Mark as his head copywriter.

      -Daniel
      i read maria's book on copywriting. she breaks it down. pretty good copywriter.
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  • Profile picture of the author Vincenzo Oliva
    Mark's a brilliant guy and I've read at least 4 of his books but I know he doesn't write his copy. I'm not sure about his email but they're not that impressive either. All his marketing courses that I've seen are mediocre at best also. I think he should stick to writing books.
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