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Learning to write my own Sales Copy...The Right Way

by lennoxtran
9 replies
what i did wrong and how aspiring product owners can learn to write their own copy

what you can do to start writing your own copy:

go over your product's competitors and model successful sales pages

study the top copywriting books before trying to model, copy, bite any other sales pages

what's most important:

-headline
-p.s.
-order form
-first sentence of body copy

i'm rewriting my own copy right now. and it feels pretty good trying to do it.

instead of being intimidated and being paralyzed by overanalysis (which i was and maybe still am), i learned to do what's most important: ignore trivial info and taking immediate action.

find info & resource <-- time consuming & confusing
plan <-- easy
take action <-- hard
stay focus <-- hardest

a shout out to all the warriors who responded to my posts and request for help, critique and opinions.

thank you!

although i'm no copywriter, i like to know how to write copy and later find the better copywriters out there for bigger projects.

here's to striving to make money online in hope of living a free life

lennox
#copythe #learning #sales #write
  • Profile picture of the author jwenberg
    This is the best thing you can do for yourself. Like you said, it's hard and time consuming. However, this is what will pay off the most. Put in the time now, get the rewards later. Good luck!
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    OFFLINE Domination with Mobile Marketing Videos! Click here to find out how easy it is to close clients with Mobile Marketing Niche Pack Vol. 1!
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  • Profile picture of the author Damz
    Get some ideas from sales copies of other niche sites and write them using your own words...
    If you wanna learn more about copy writing grab a copy of Dan Kennedy's "ultimate sales copy"
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    • Profile picture of the author Michael Shook
      Copywriting can help you in a lot of areas. Sales pages, writing articles, PPC ads, writing content on your sites to draw a click.

      It is probably the one skill I think is most important than any other when you are working online. Most times it is the words that get peopl eto buy. they might be on a video, but the words count a tremendous amount.
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  • Profile picture of the author Devid Farah
    Originally Posted by lennoxtran View Post


    although i'm no copywriter, i like to know how to write copy and later find the better copywriters out there for bigger projects.
    If you want to write killer copy,i suggest you this reading:

    Robert Collier - Million dollars sales letters unprotected
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  • Profile picture of the author keyuria
    Buddy, that is the way. The only problem is to get focused. We all know that in our IM career, we come across new things every minute and we get diverted. The main thing is to get focused. If we get it right, we all can get anything we may need. Nice topic by the way.
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  • Profile picture of the author ARSuarez
    Originally Posted by lennoxtran View Post


    what's most important:

    -headline
    -p.s.
    -order form
    -first sentence of body copy
    Hey Lennox,

    I'm glad you made this post. I'm sure lots of people will benefit from it.

    But, those are NOT the most important parts of copy.

    Headline gets attention (yes, this is very important)
    The PS keeps them reading and sends them back to the copy
    The order form compels them to make the purchase
    The first sentence compels them to read the 2nd. So on and so forth.

    However, the most important part of copy is none of those.

    Because none of those will save copy from a bad offer.

    What you are offering to the prospect is the #1 thing. The headline gets their attention - the offer doesn't intrigue them enough to buy.

    So on and so forth.

    Best,

    Angel
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    • Profile picture of the author Devid Farah
      My tip for you will be to view your product or service on offer, and your copy from your customer's point of view.

      Remember that customers don’t buy features, they buy benefits.

      So, as the old saying goes- “sell the sizzle, not the steak”.
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  • Profile picture of the author lukyjoe
    Originally Posted by lennoxtran View Post

    although i'm no copywriter, i like to know how to write copy and later find the better copywriters out there for bigger projects.
    Find the best sales letters of all time and write them by hand (not typing) at least 3 times each.
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  • Profile picture of the author Len Bailey
    ARSuarez is right: Offer is #1. Get it right, and even poor copy will make the cash register ring. (Then use great copy to make it sing!)

    After your offer, headline and deck rank #2 in importance.
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    Len Bailey
    Copywriter/Consultant
    Feel free to connect on LinkedIn or Twitter

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