I hate blind ad copy. And so do you. So why does it sell?
You know these sales pages.
Heck, I've even bought a few. Takes some courage to admit that.
But what exactly is it that makes a sales page that gives you little to no actual information about the product itself sell so freaking well?
I mean, I can understand leaving a few things up to mystery as sort of a leave it to the imagination after you buy it you will know what the product is like kind of thing with certain intimate details and aspects of the product, but really? An entire sales page knowing just about nothing about the product?
I have a rule with blind ad copy.
I don't buy it. No matter how good it looks.
But here's why I think it sells:
1. It focuses on the buyer instead of the product. People want to hear a story that shows them what this product can do, not what it is. It appeals to results oriented marketing and gives the visitor a sense that the product is focused on them.
2. It adds an element of mystery. People don't know what it is. It drives them crazy! Have you ever bought a WSO just to see what the heck it is?! Argh! Sometimes you've just got to know.
3. People are dumb. Yeah, there, I said it! If everyone were smart and well motivated to succeed, noobs would stop looking for the magical make money online button that doesn't exist and start making someone other than the "gurus" money.
So what do you think? Why does blind ad copy sell so frickin well?
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