How To Make A Sexy Car Ad

13 years ago

That just started running over here in the UK, and as soon as I saw it, I was sat upright! A cool parody, and finally something a bit different.

On a side note, I heard someone define TV advertising and branding very succinctly the other day...

“TV Ads strive for one purpose. To get you to associate a particular emotion with their brand. They put you in the story, make you feel the emotion, then flash their logo in your face, before quickly dissapearing.”

I always wondered why branding was so important for most companies, and that kind of explains it better than ever.

It's not about remembering a logo. It's not even about the product. It's about the emotional association you come to have with that particular brand.

Freaky.

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247Copywriter

13 years ago

I saw it in the commercial break an hour or so ago whilst watching all of those tv shows by Derren Brown on Channel 4.

As you know, here in the UK the commercial ads are very closely aligned with the content of the tv show currently showing. It's all about audience interest. Targeting your market for the best possible response.

The audience in this case was primed to receive the advertising message by Volvo.

Personally, as soon as I saw it, I commited it to memory - thought it was brilliant Nick. And a good lesson for other copywriters.

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Nick Brighton

13 years ago

Originally Posted by 247Copywriter

I saw it in the commercial break an hour or so ago whilst watching all of those tv shows by Derren Brown on Channel 4.

As you know, here in the UK the commercial ads are very closely aligned with the content of the tv show currently showing. It's all about audience interest. Targeting your market for the best possible response.

The audience in this case was primed to receive the advertising message by Volvo.

Personally, as soon as I saw it, I commited it to memory - thought it was brilliant Nick. And a good lesson for other copywriters.

Totally agree.

Didn't realize you were in the UK too. Derren was great wasn't he? Love his work!

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Steve The Copywriter

13 years ago

I watched the Enigma show as well – great stuff.

I like the way DB adds the extra “credibility” elements to the tricks.

“In case you thought it was done like this ….let me show you….this…

and then...this.”

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Collette

13 years ago

Originally Posted by Steve Copywriter

...
I like the way DB adds the extra "credibility" elements to the tricks.

"In case you thought it was done like this ....let me show you....this...

and then...this."

That, there, is a lesson in how to write copy, too.

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Steve The Copywriter 13 years ago

Absolutely...
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Bruce Wedding

13 years ago

I'm sorry but you can't make a station wagon sexy, even with a black leopard.

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247Copywriter 13 years ago

Originally Posted by Bruce Wedding

I'm sorry but you can't make a station wagon sexy, even with a black leopard.

I disagree Bruce, look out for my next thread.
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The Copy Nazi

Banned 13 years ago

Nah. Best Volvo ad was from "Crazy People" (Dudley Moore) 1990 -

"They're Boxy But They're Safe"

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Zero 13 years ago

Originally Posted by Metronicity

Nah. Best Volvo ad was from "Crazy People" (Dudley Moore) 1990 -

"They're Boxy But They're Safe"

No way. The Jaguar ad from the same movie was definitely better.
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- Collette 13 years ago
  
  Bruce - That pic is a gift from the universe. LMAO.
  
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Marc Rodill

13 years ago

Maybe use a pink panther next time.

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mattmlstd

13 years ago

Good car + good chick

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50dolars 13 years ago

nice car. wish I had it
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- Collette 13 years ago
  
  Like the ad. Hate the car.
  
  Definitely with Bruce on this one. It's hard to make a station wagon sexy.
  
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  247Copywriter 13 years ago
  
  It's not that bad!
  
  Maybe it'll help if I spread my legs over the bonnet and show some cleavage?
  
  What do you think now Bruce?
  
  Better?
  
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  Collette 13 years ago
  
  Too much junk in the trunk.
  
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  247Copywriter 13 years ago
  
  Originally Posted by Collette
  
  Too much junk in the trunk.
  
  I hope that comment was about the car and not me.
  
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  Collette 13 years ago
  
  Originally Posted by 247Copywriter
  
  I hope that comment was about the car and not me.
  
  Unless your booty is also large, shiny, and bright red - that comment was definitely about the car. :p
  
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Bruce Wedding

13 years ago

I was wrong...

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AlanCarr

13 years ago

"They put you in the story, make you feel the emotion, then flash their logo in your face, before quickly dissapearing.”

Unfortunately the battery company EverReady forgot the logo bit...

Their "On and on and on..." series of ads, featuring a toy pink bunny banging a drum, which would walk across the screen during faux unrelated ads was a great success.

For Duracell.

When they surveyed viewers they found they loved the ads, it gave a positive view of the company, and they believed the batteries lasted longer - they just presumed the ads were for EverReady's main rival!

Just awesome.

Drum with a logo. Which bit was hard?

AC

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tofiq

13 years ago

Haha, wow the vid was cool to me.
Though these days, it's this I see in tv.
A good Car with a good chick riding with a good man.
This creates some cool stuff and makes male and female want to buy it.

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How To Make A Sexy Car Ad

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