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Establishing Hero Status

by Alex Cohen
4 replies
Knowing how to establish "expert status" is something most copywriters know how to do.

If you even need to establish "hero status" in your copy, read this news story. You'll find the exact verbiage you need. It describes a real hero ...

Meet Daniel Hernandez, the intern who likely saved Gabrielle Giffords' life - Yahoo! News

Alex
#establishing #hero #status
  • Profile picture of the author Bruce Wedding
    I was just watching this story on Fox News and interestingly enough, discussing the need for them to find and create heroes. I'm sure they have a checklist of things to do in tragic situations and one of the items on the list is certainly to find heroes. And if you can't find one, make one.

    I don't know whether or not this guy is a true hero and I seriously doubt his actions saved her life. But it makes good television.

    In any event, it is, as you point out, an excellent example of how to create a hero.
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    • Profile picture of the author Sebastion
      Yeah wow! That guy was hyped up. The media is a powerful machine. I probably would have missed that had you not pointed it out.
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  • Profile picture of the author John_S
    Heros go above the call of duty.

    Most business is run to see how little they can do ...plus whatever else they can get away with.
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  • Profile picture of the author tvball
    work harder,just be yourself, and you will be the hero
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