1917 Brooklyn Bridge Bean Jingle Billboard
Found this photo in an antique shop. It was taken from the Brooklyn Bridge in 1917.
Check out the billboard with the musical notes. It's either a complete accident or a tour-de-force of targeting a niche.
Besides professional musicians, the only group likely to read music was middle/upper class housewives who where customarily given piano or violin lessons as girls.
"That down in Dixie flavor," told her it was an ad for beans packed by Phillips Packing Company. That was the slogan they used in ads in ladies' magazines back then. They were bigger than Campbell's.
If the sign had just shown the the product along with the slogan, she would likely give it a glance and then shift her attention elsewhere, but since she was trained to read music, she read the notes, heard them in her head and associated them with the well known Phillip's slogan, AND associated the Phillip's brand with a famous tune.
This ad writer was actually able to engage echoic memory and create a phonological loop with a dang 'ol billboard. This thing could hold attention for nearly half a minute instead of the 3-7 seconds most billboards get.
Notice he used just nine notes...The Magical Number Seven, Plus or Minus Two.
Anyway, it impressed the hell out of me and I wanted to share.
Wish I could get that much done with some squiggles and a headline.
Check out the billboard with the musical notes. It's either a complete accident or a tour-de-force of targeting a niche.
Besides professional musicians, the only group likely to read music was middle/upper class housewives who where customarily given piano or violin lessons as girls.
"That down in Dixie flavor," told her it was an ad for beans packed by Phillips Packing Company. That was the slogan they used in ads in ladies' magazines back then. They were bigger than Campbell's.
If the sign had just shown the the product along with the slogan, she would likely give it a glance and then shift her attention elsewhere, but since she was trained to read music, she read the notes, heard them in her head and associated them with the well known Phillip's slogan, AND associated the Phillip's brand with a famous tune.
This ad writer was actually able to engage echoic memory and create a phonological loop with a dang 'ol billboard. This thing could hold attention for nearly half a minute instead of the 3-7 seconds most billboards get.
Notice he used just nine notes...The Magical Number Seven, Plus or Minus Two.
Anyway, it impressed the hell out of me and I wanted to share.
Wish I could get that much done with some squiggles and a headline.