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Most important rule to effective copywriting

by bubba_boi
9 replies
FOCUS on your CUSTOMERS instead of yourself.

People tend to get too carried away and write wonderful things in their copy. But through the years of testing and trying out different copies, nothing beats putting yourself in your customers shoes.
#copywriting #effective #important #rule
  • Profile picture of the author WasabiHound
    Totally agree. Another related suggestion - I think good copy focuses on the benefits not the features - ie the what's in it for me (me being the customer!)
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    • Profile picture of the author wrcato
      Sorry, I would not subscribe to your newsletter at all.
      Reason, it is the survey. I hate survey's. Why not just ask for a name and email adress to get sign ups then survey your prospect later?
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    • Profile picture of the author wrcato
      I disagree, any good marketer knows that the feature is what bring the customer into the copy and sells. the benefits are just icing on the cake.
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      William Cato
      Sit Down, Have A Cup Of Coffee
      and read my blog http://www.2ultra.com
      follow me on Twitter
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      • Profile picture of the author kj95100
        Originally Posted by wrcato View Post

        I disagree, any good marketer knows that the feature is what bring the customer into the copy and sells. the benefits are just icing on the cake.
        wrcato, are you serious? This post seems to contradict your next post:

        Originally Posted by wrcato View Post

        Customers and clients do not give a rats *** about you! they only care about what you can do for them.
        Is there something you are not telling us? Maybe you have a different take on the definition of a feature. The fact that you recognize that customers and clients "...only care about what you can do for them." shows that you understand the value of focusing on the customer.

        So how do you personally define a feature? Is it possible that you are suggesting the most important feature of a product/service is the thing that catches the customer's attention -- then the benefits encourage the customer to take action?

        I know I am reaching here, but I am somewhat confused by the contradiction I perceive in your comments. Can you clear this up?

        Kelly
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  • Profile picture of the author TSB
    It's true. It's all in the best interest of the users. The key is to put your customers first.
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  • Profile picture of the author wrcato
    Customers and clients do not give a rats *** about you! they only care about what you can do for them.
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    William Cato
    Sit Down, Have A Cup Of Coffee
    and read my blog http://www.2ultra.com
    follow me on Twitter
    www.twitter.com/wrcato

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  • Profile picture of the author Eric Johnson
    Wrcato, are you joking about the benefits/feature thing... I can't tell. Do you really think that a sales letter that just had features listed would convert?

    If so then... umm... I just don't know man. That's pretty basic stuff.
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    • Profile picture of the author spressnell
      Putting the customer first is what most successful people do to get where they are.

      I learned from a coach that we need to focus on benefits rather than features. So if you take your product's features and translate them to how they will help people and what they are looking for.

      Shirley
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      • Profile picture of the author ZelimirGraf
        If I know anything about copywriting it is that customers want benefits, not features. People want to know that they can travel in a Mercedes Benz 100mph and hear the ticking of the clock in the wooden dashboard, not that Benzo has 500 kg of sound insulating material built into it, okay?
        And one more thing, people buy on emotion, and justify with logic. So, find a dominant emotion your target market has, and you just hit a home run.
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