[SQUEEZE PAGE REVIEW] Please advise me on ~25% converting squeeze page

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alcymart

13 years ago

Remove the word "Pay" in headline. That's a no no word right there. Here are a few top of my head no no words:

deal, cost, pay, contract, sign, try, worry, loss, lose, hurt, buy, death, bad, sell, sold, price, decision, hard, difficult, obligation, liable, fail, liability, failure.

Take care,

Bernard St-Pierre
Marketing Consultant
Copywriter/Teacher

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Paul Hooper-Kelly

13 years ago

Hi indihow,

You've obviously worked hard on this. But the sad fact is the most effective squeeze pages are those where the whole offer is visible without having to scroll (i.e. everything is 'above the fold').

Here's an example of what I mean ...

So you could drop the 'SEO FREEBIES' in 72 pt and use 'Get all essential SEO stuff FREE!' as your headline. You could improve that with 'Get all this essential SEO stuff FREE!'

Then simply use the bullet points on their own.

You should also then have room for a web form and a short testimonial, as you see in the above screen shot. This layout has been tried and tested - and it works!

Also, you need to focus the prospect's attention on a single choice: either opt in or click away. So you should not have any links taking them away from the squeeze page.

Warmest regards,

Paul

Thanks
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13 years ago

Originally Posted by Paul Hooper-Kelly

Hi indihow,

You've obviously worked hard on this. But the sad fact is the most effective squeeze pages are those where the whole offer is visible without having to scroll (i.e. everything is 'above the fold').

So you could drop the 'SEO FREEBIES' in 72 pt and use 'Get all essential SEO stuff FREE!' as your headline. You could improve that with 'Get all this essential SEO stuff FREE!'

Then simply use the bullet points on their own.

You should also then have room for a web form and a short testimonial, as you see in the above screen shot. This layout has been tried and tested - and it works!

Also, you need to focus the prospect's attention on a single choice: either opt in or click away. So you should not have any links taking them away from the squeeze page.

Warmest regards,

Paul

Thanks a lot Paul!

I too had a feeling the page had become a bit too long. But for SEO purpose I do need to include adequate text content too!

Should I keep the text below the fold and the subscription form beside the bullets?

Thanks
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Paul Hooper-Kelly

13 years ago

Hi indihow,

Glad you like my suggestions.

Yes, I suppose you could put all the elements I've described above the fold and then leave some more text below for SEO purposes, if you want.

However, I suggest you ruthlessly edit the surplus text (you generally only need about 600 words to help with SEO) and remove all links that would distract prospects from what you want them to do.

Personally, I would not have anything below the fold and attract pre-sold traffic via articles and videos.

Warmest regards,

Paul

Originally Posted by indihow

Thanks a lot Paul!

I too had a feeling the page had become a bit too long. But for SEO purpose I do need to include adequate text content too!

Should I keep the text below the fold and the subscription form beside the bullets?

Thanks
1 reply

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13 years ago

Originally Posted by Paul Hooper-Kelly

Hi indihow,

Glad you like my suggestions.

Yes, I suppose you could put all the elements I've described above the fold and then leave some more text below for SEO purposes, if you want.

However, I suggest you ruthlessly edit the surplus text (you generally only need about 600 words to help with SEO) and remove all links that would distract prospects from what you want them to do.

Personally, I would not have anything below the fold and attract pre-sold traffic via articles and videos.

Warmest regards,

Paul

Thanks again. Right now I'm ranking #1 on Yahoo and Bing for : seo freebies
So I guess I'll keep the content. But will definitely create a new page with the changes you advise.

Thanks

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13 years ago

Originally Posted by alcymart

Remove the word "Pay" in headline. That's a no no word right there. Here are a few top of my head no no words:

deal, cost, pay, contract, sign, try, worry, loss, lose, hurt, buy, death, bad, sell, sold, price, decision, hard, difficult, obligation, liable, fail, liability, failure.

Take care,

Bernard St-Pierre
Marketing Consultant
Copywriter/Teacher

Did you get that out of the big book of No No's? Where do you come up with such awesomely stupid suggestions?

Thanks
1 reply

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studioprod

13 years ago

Originally Posted by Ross James

Did you get that out of the big book of No No's? Where do you come up with such awesomely stupid suggestions?

"Awesomely stupid," ah what a magic web you weave with words. I've been in Boston advertising agencies for decades and have yet to hear of you, Ross. Judging from those persuave copy skills, you're one of our hidden treasures.

Thanks
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13 years ago

Originally Posted by studioprod

"Awesomely stupid," ah what a magic web you weave with words. I've been in Boston advertising agencies for decades and have yet to hear of you, Ross. Judging from those persuave copy skills, you're one of our hidden treasures.

You probably haven't heard of me because you've yet to pay me millions of dollars to critique all of your agencies work.

-Ross

Thanks
1 reply

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13 years ago

Hi everyone!

I've modified the Squeeze page layout as you guys had suggested.

Please take a look and share your thoughts: http://seofreebies.blogspot.com

Thanks
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Collette

13 years ago

Originally Posted by indihow

Hi everyone!

I've modified the Squeeze page layout as you guys had suggested.

Please take a look and share your thoughts: >>SEO FREEBIES - Get all essential SEO stuff FREE!!!<<

Your Call to Action is weak.

Tell them exactly what you want them to do next, eg.: "To get all 20 of the SEO goodies worth $200, fill in your real email address below"

or some such.

More disturbing though...

You're targeting seekers of "freebie SEO" because... Why???

Someone finding you on "free" anything is not really a good prospect for selling to in the future. Begin as you mean to proceed. Attract people who are already willing to buy your stuff, and who are willing to try you out for a freebie.

Very different kind of prospect.

I'm not even going to comment on your layout, because I hate it. Sorry.

Thanks
1 reply

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13 years ago

Originally Posted by Collette

Your Call to Action is weak.

Tell them exactly what you want them to do next, eg.: "To get all 20 of the SEO goodies worth $200, fill in your real email address below"

or some such.

More disturbing though...

You're targeting seekers of "freebie SEO" because... Why???

Someone finding you on "free" anything is not really a good prospect for selling to in the future. Begin as you mean to proceed. Attract people who are already willing to buy your stuff, and who are willing to try you out for a freebie.

Very different kind of prospect.

I'm not even going to comment on your layout, because I hate it. Sorry.

I appreciate your remarks.

1.I've made a few changes to the page, please take a look now.

2.This is my first serious IM List Building Exercise, so I'm just feeling around with free products.

And now I've made some serious changes to the layout. Please take a look.

Thanks

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The Copy Nazi

Banned 13 years ago

Originally Posted by studioprod

"Awesomely stupid," ah what a magic web you weave with words. I've been in Boston advertising agencies for decades and have yet to hear of you, Ross. Judging from those persuave copy skills, you're one of our hidden treasures.

Oh mate ...you make me laugh so hard...if you've truly been "in Boston advertising agencies for decades" they must be 1/ totally hopeless or 2/ you're just winging it ...because Pal...really...you have no idea...no idea at all...not a bloody clue. Stop now before you embarrass yourself any further.

"Decades" - like 20/30/40 years? Wow. And you don't know this stuff?

"Who's John Carlton?" Yes indeed...who exactly is John Carlton? "John Carlton...come on down son...there's an idiot here who's never heard of you...you must be doing something wrong"

BTW its "persuasive".

Thanks for the laugh "Studioprod" - whoever you are. I feel your pain.

Thanks

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Daniel Scott 13 years ago

Originally Posted by studioprod

"AI've been in Boston advertising agencies for decades...

Amazing how easy it is to stay in business when you're not bogged down with silly things like actually improving your client's bottom line.

I kid...

Seriously though, I can't imagine you're in a DR agency. They'd tear you alive with that kind of attitude.

-Daniel
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studioprod 13 years ago

Good advice. The word PAY will stop all but a shopaholic.
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WorkAtHomeDream18

13 years ago

It seems like your site needs to show a little more benefits and some more images.

Thanks

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brandonacox

13 years ago

Framing. You need some kind of graphic framing around your content.

Buttons. Never underline anything but links or people won't click anything underlined, and people will click on buttons ten times faster than they'll click on text links.

And blogspot? Dude.

Thanks

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Carol_A

13 years ago

indihow: I am new to online marketing, but even I think your page is bad. It is not very appealing visually and so much so, that I don't want to take the time to read it.

For your bulleted list, don't keep everything caps, too hard to read and nothing stands out.

Use a power word in your header. I shouldn't be giving advice, but . . .take a look at my page in my signature. I think it is a lot better, although I may be biased.

Carol

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13 years ago

Originally Posted by Carol_A

indihow: I am new to online marketing, but even I think your page is bad. It is not very appealing visually and so much so, that I don't want to take the time to read it.

For your bulleted list, don't keep everything caps, too hard to read and nothing stands out.

Use a power word in your header. I shouldn't be giving advice, but . . .take a look at my page in my signature. I think it is a lot better, although I may be biased.

Carol

Your remarks are well justified!

I too didn't like it much. Check it out now. I've made a few changes.

Thanks

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13 years ago

I can't take blogspot seriously, I'm sorry. Also, go easy with your bullet points, you don't have to include the word free in every single one of them.

Thanks
1 reply

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SamirSM 13 years ago

Originally Posted by Ross James

I can't take blogspot seriously, I'm sorry. Also, go easy with your bullet points, you don't have to include the word free in every single one of them.

Duly noted
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13 years ago

Actually, I take that back. I can TAKE blog spot seriously. Just NOT your offer.

make your bullet points sound absolutely ridiculous, like almost unbelievable but still possible.

For example: A simple little-known on-site SEO trick that gets you on the first page of google, literally overnight!

-Ross

Thanks
1 reply

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13 years ago

Originally Posted by Ross James

Actually, I take that back. I can TAKE blog spot seriously. Just NOT your offer.

make your bullet points sound absolutely ridiculous, like almost unbelievable but still possible.

For example: A simple little-known on site SEO trick that gets you on the first page of google, literally overnight!

-Ross

Huh?

Starting off with a lie?

Thanks

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13 years ago

Yeah..Lie man.. that's exactly what I said.

create better bullet points, create ones that sound UNBELIEVABLE but still possible, you figure it out.. it's your blogspot buddy, go easy with it now!

-Ross

Thanks
1 reply

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13 years ago

Originally Posted by Ross James

Yeah..Lie man.. that's exactly what I said.

create better bullet points, create ones that sound UNBELIEVABLE but still possible, you figure it out.. it's your blogspot buddy, go easy with it now!

-Ross

Haha! :p

I'll definitely spice it up

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Ross James 13 years ago

Originally Posted by indihow

Haha! :p

I'll definitely spice it up

No Dude. We don't use spices, that sh!t is for the birds use dynamite on that thing.

-Ross
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davemiz

13 years ago

thats bs... you dont need text on there to rank.... its a total myth.

i have squeeze pages ranked on page 1 for many kw's that have almost zero content..

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13 years ago

Originally Posted by davemiz

thats bs... you dont need text on there to rank.... its a total myth.

i have squeeze pages ranked on page 1 for many kw's that have almost zero content..

Could you please give an example?

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Note Taking Nerd #2

13 years ago

One concept to test: People Want Results, Not Ideas or Tools

Now the top headline promises a result but where I think this could be improved is by including a simple line of text after the description of what you're offering that says... so that and then list a specific, concrete, emotional, benefit that's connected to a result.

The example I love is "Super Quick Trim Formula: Lose 15 pounds of belly fat in 90 days so that you can fit into your skinny jeans."

I know you want to keep everything above the fold and if you really focus in, you can come up with your own specific, concrete, emotional, benefit that's connected to the result, one liner for each of those freebies.

In my business, just making this change radically increased our sales. Try it and see what happens.

Thanks
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13 years ago

Originally Posted by Note Taking Nerd #2

One concept to test: People Want Results, Not Ideas or Tools

Now the top headline promises a result but where I think this could be improved is by including a simple line of text after the description of what you're offering that says... so that and then list a specific, concrete, emotional, benefit that's connected to a result.

The example I love is "Super Quick Trim Formula: Lose 15 pounds of belly fat in 90 days so that you can fit into your skinny jeans."

I know you want to keep everything above the fold and if you really focus in, you can come up with your own specific, concrete, emotional, benefit that's connected to the result, one liner for each of those freebies.

In my business, just making this change radically increased our sales. Try it and see what happens.

Awesome concept! I'll definitely follow it. Thanks.

Thanks

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13 years ago

Originally Posted by Note Taking Nerd #2

One concept to test: People Want Results, Not Ideas or Tools

Now the top headline promises a result but where I think this could be improved is by including a simple line of text after the description of what you're offering that says... so that and then list a specific, concrete, emotional, benefit that's connected to a result.

The example I love is "Super Quick Trim Formula: Lose 15 pounds of belly fat in 90 days so that you can fit into your skinny jeans."

I know you want to keep everything above the fold and if you really focus in, you can come up with your own specific, concrete, emotional, benefit that's connected to the result, one liner for each of those freebies.

In my business, just making this change radically increased our sales. Try it and see what happens.

I love your website by the way, definitely check this guys site out. GOOD STUFF!

-Ross

Thanks

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13 years ago

Originally Posted by indihow

Could you please give an example?

Here is an example: I'm not even a master SEO guy or anything but I DO know that with low competition keywords - exact match domains that are a few years old, you can get on the first page overnight. So yes, there you go, I've seen it before, you just have to know how to get indexed faster I.E RSS feeds / Google Webmaster tools. IT CAN BE DONE!

-Ross

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13 years ago

Originally Posted by Ross James

Here is an example: I'm not even a master SEO guy or anything but I DO know that with low competition keywords - exact match domains that are a few years old, you can get on the first page overnight. So yes, there you go, I've seen it before, you just have to know how to get indexed faster I.E RSS feeds / Google Webmaster tools. IT CAN BE DONE!

-Ross

I have gone to the first page overnight with this site too, to #7 even on Google and am still at #1 on Yahoo and Bing.

But the problem is that as soon as I removed the text from the site, my SER has gone way down!

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davemiz

13 years ago

lol... sorry... no examples... dont need/want the competition or ppl ripping my stuff.

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13 years ago

So then why the hell did you indirectly call me a liar Lol. Ding dong

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SamirSM 13 years ago

Originally Posted by Ross James

So then why the hell did you indirectly call me a liar Lol. Ding dong

I didn't say all could get to the first page with any keyword(s) they chose. That is what IS a lie!
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13 years ago

Ok so what exactly is the problem? I never said for any keyword, will you mail me some of the drugs your on? I can get an offshore drop you can send it to, k thx. All kidding aside, your still a ding dong head for calling me a liar.

Thanks
1 reply

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13 years ago

Originally Posted by Ross James

Ok so what exactly is the problem? I never said for any keyword, will you mail me some of the drugs your on? I can get an offshore drop you can send it to, k thx. All kidding aside, your still a ding dong head for calling me a liar.

:p The problem is keeping the ranks in search engines after removing the text from my site. I have dropped badly in Google.

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mvlocsin 13 years ago

I also create squeeze pages. And one tool that helps me create easy and effective ones is OptimisePress
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- SamirSM 13 years ago
  
  Hey guys!
  
  I've again implemented a lot of changes, and perhaps you might like the squeeze page a bit
  
  Do leave your feedback.
  
  http://www.seofreebies.blogspot.com
  
  Samir
  
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success1618

13 years ago

I think you page could look a little more exciting my friend, its a little blan. I would hate for your prospects and hard earned leads to get bored and click away, that was my first impression, and though I would share for some constructive criticism. Best of luck to you !

Thanks

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success1618

13 years ago

This was recomendation I saw on another page for another user who had a 1997 ish looking squeeze page, that he couldn't get affiliates to work with.

You could edit these, they're free... MiniSiteGallery.com » Free Mini-Site Templates & Design

And for that "sexy" Kajabi style feel, there's OptimizePress - Internet Marketing Wordpress Theme.

Hope that helps,

-Scott

P.S. Sometimes "ugly" works best

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1 reply

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13 years ago

Originally Posted by success1618

I think you page could look a little more exciting my friend, its a little blan. I would hate for your prospects and hard earned leads to get bored and click away, that was my first impression, and though I would share for some constructive criticism. Best of luck to you !

Originally Posted by success1618

This was recomendation I saw on another page for another user who had a 1997 ish looking squeeze page, that he couldn't get affiliates to work with.

Thanks for the advice.

I've added some of the original graphic. Please take a look now.

Thanks
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SamirSM 13 years ago

Hi fellows!

You've been really helpful so far.

This is the latest version of my squeeze page.

Please give me your inputs.

Samir
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Aira Bongco

13 years ago

Hey Samir,

I see that you have implemented all the things that your fellow warriors have pointed out. Though everything has improved, here are some things I recommend (I will be harsh but forgive me).

1. The offer is weak

Even if I am a newbie at SEO, I will not sign up just to get access to free tools or information I can get elsewhere. But while some of the things in the package have some value, the mere 'packaging' of everything devalues them. Honestly, you can get more opt-ins with this ebook - 5 Ways To Make Money Online Using Free PLR Articles - than packaging it into this set.

Also, the offer does not seem to deliver the promise. In what way can these products help people reach the front of the search engines?

2. Know your market

Do you know what type of subscriber do you like to get? Or is it a general newbie Internet marketer? Well, if you don't narrow down your market and getting them is a problem for you, then you should just forget about selling to them. Choose your market well. As I've said earlier, a single freebie that offers a solution to a particular problem of a particular segment of the market is better than throwing lots of darts without hitting the bullseye. I hope you are getting what I am saying here. I'm not really a fan of product packages.

3. It is all about the benefits

Reaching the front of the search engine is not a benefit. It is simply a means to reach a benefit. Having lots of money is a benefit. Having the freedom to do what you want is a benefit. Making passive income without lifting a finger or spending so much money is a benefit. These are the reasons why people build websites, backlinks and do SEO. focus on these instead.

4. Have a more professional-looking template.

The look can improve. Make it more professional so people will take your offer more seriously. No one wants to receive emails from someone who looks like they don't know what they are doing.

I believe that you can easily download professional squeeze page templates here in the warriorforums. If you can't find them simply type 'site:warriorforum.com free squeeze page template' in Google. You will see all the offers posted by warriors and you can use those templates to your benefit. If you need to edit and don't know how to code, you can use PageBreeze. Search it, it's free.

That's it for now. Hope I have managed to help.

Aira

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13 years ago

Hi Aira!

Thanks for the feedback.

I really appreciate it, and will carry out the changes.

Halfway through the process of getting people to opt-in I realized the point #1. I guess it's still not late to split the package.

#3 was actually my concern, but on the suggestion of a few Warriors I decided to extrapolate the claims.

And this was actually my first list building experiment, and despite so many improvements being possible, I've managed to get opt-ins @ 3-4/day for 2 weeks in a row.

I'm really grateful for all your support. I think I have come a long way in IM since joining Warrior Forum on November 28th.

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Aira Bongco

13 years ago

Originally Posted by indihow

Hi Aira!

Thanks for the feedback.

I really appreciate it, and will carry out the changes.

Halfway through the process of getting people to opt-in I realized the point #1. I guess it's still not late to split the package.

#3 was actually my concern, but on the suggestion of a few Warriors I decided to extrapolate the claims.

And this was actually my first list building experiment, and despite so many improvements being possible, I've managed to get opt-ins @ 3-4/day for 2 weeks in a row.

I'm really grateful for all your support. I think I have come a long way in IM since joining Warrior Forum on November 28th.

Glad to do it Samir.

Good luck. Always remember that IM is always a journey of continuous learning.

All the best.

Aira

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seanster138

13 years ago

Very help full thread, any one know wordpress plugin that creates sales pages

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2 replies

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Aira Bongco 13 years ago

Originally Posted by seanster138

Very help full thread, any one know wordpress plugin that creates sales pages

I believe that there are Wordpress sales page templates that you can use for your squeeze page. But if you are willing to go the paid route and you are lazy like me. Then you will like WP Sales Engine created by a warrior here:
http://www.warriorforum.com/warrior-...s-creator.html
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briancassingena

13 years ago

Originally Posted by seanster138

Very help full thread, any one know wordpress plugin that creates sales pages

Funnny you should say that...

1. Buy OptimisePress
2. Make a camtasia video of you going through all the resources they'll be getting, making sure you don't give away enough info so they can find them without opting in.
3. Make a sexy squeeze page like my free gift page.
4. Most importantly, test the new page against the old one (OptimisePress I don't think has a testing capability so use website optimiser or something)
5. Let me know how you go

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13 years ago

Originally Posted by briancassingena

Funnny you should say that...

1. Buy OptimisePress
2. Make a camtasia video of you going through all the resources they'll be getting, making sure you don't give away enough info so they can find them without opting in.
3. Make a sexy squeeze page like my free gift page.
4. Most importantly, test the new page against the old one (OptimisePress I don't think has a testing capability so use website optimiser or something)
5. Let me know how you go

You have pretty much listed all the steps I guess...Thanks

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blueraykhazana

13 years ago

Use some bullets to the list, remove yellow color backgroun for entry of email and Highlight GOOGLE,YAHOO,BING FOR FREE.

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oblio

13 years ago

OMG...All these lovely suggestions to a dude that can't spring for a domain and hosting account!

Are you serious?

Blogspot is good for some quick adsense money or for a redirect to an actual offer.

Seriously, before you make any adjustments from here on out;
1.) Godaddy or Namecheap (buy a domain)
2.) Hostgator (get a host)

Look at some other landing pages that you know are converting well. Use them as swipe files to get going!

Peace,
O

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13 years ago

Originally Posted by oblio

OMG...All these lovely suggestions to a dude that can't spring for a domain and hosting account!

Are you serious?

Blogspot is good for some quick adsense money or for a redirect to an actual offer.

Seriously, before you make any adjustments from here on out;
1.) Godaddy or Namecheap (buy a domain)
2.) Hostgator (get a host)

Look at some other landing pages that you know are converting well. Use them as swipe files to get going!

Peace,
O

As I've mentioned before, this was just a test about conversion. I perhaps won't even try to sell anything to this list.

Given it was my first list building exercise, I think I've achieved what I started out to do. Now I can apply all that knowledge while creating a proper squeeze page!

And I had several domains and multiple hosting accounts, but none was related to SEO, so just chose a blogspot one.

Thanks for the input.

Samir

Thanks

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SamirSM 13 years ago

Originally Posted by blueraykhazana

Use some bullets to the list, remove yellow color backgroun for entry of email and Highlight GOOGLE,YAHOO,BING FOR FREE.

Done!

Thanks.
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Technology and Blogging Tips
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jake123123

13 years ago

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13 years ago

Originally Posted by jake123123

I think squeeze pages are old school. Visually they dont look great at all. I went to convrrt.com and signed up as a beta tester and they allow users to select from pre-designed landing pages and add there own content in. Really helps if you arnt a designer or programmer, can have a landing page up within 10minutes!

I believe so too, but the problem is that for other layouts the visitor won't know what to do.

So, if you have a box for email submission and no other links, it has to be a squeeze page!

Thanks
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