16 {{ upvoteCount | shortNum }}
16 {{ upvoteCount | shortNum }}

YP headline

by Dan Williams
13 replies
Yeah this backwoods community still uses the yellow pages enough that I can't avoid dropping it altogether... So I meet with the rep in the morning...after I get a 60% discount off the quoted rate I'm gonna need a headline that catches attention....already used "Exposed" .... mediocre success..

Saving $$ is the hot button for car insurance ...and that's what my office specializes in writing so....any ideas that will grab attention?
#headline
  • Profile picture of the author OnlineMasterMind
    [DELETED]
    {{ DiscussionBoard.errors[3220040].message }}
    • Profile picture of the author OutOfThisWord
      Dan-o... read this...

      www(dot)thegaryhalbertletter.com/Newsletters/a_yellow_pages.htm
      {{ DiscussionBoard.errors[3220320].message }}
      • Profile picture of the author Bruce Wedding
        Originally Posted by OutOfThisWord View Post

        Dan-o... read this...

        www(dot)thegaryhalbertletter.com/Newsletters/a_yellow_pages.htm
        Read it with a grain of salt. I have no experience with YP ads but Mr. Subtle claims Halbert's advice is garbage, and Subtle has the data to back up his assertions.
        Signature
        {{ DiscussionBoard.errors[3220453].message }}
        • Profile picture of the author Mr. Subtle
          Originally Posted by Bruce Wedding View Post

          Read it with a grain of salt. I have no experience with YP ads but Mr. Subtle claims Halbert's advice is garbage, and Subtle has the data to back up his assertions.
          I had to dig up this post from Fortin's old board which I hope provides a smile (or two) on this wonderful Friday morning...


          Signature

          {{ DiscussionBoard.errors[3224757].message }}
  • Profile picture of the author Alex Cohen
    Originally Posted by Dan Williams View Post

    Yeah this backwoods community still uses the yellow pages enough that I can't avoid dropping it altogether... So I meet with the rep in the morning...after I get a 60% discount off the quoted rate I'm gonna need a headline that catches attention....already used "Exposed" .... mediocre success..

    Saving $$ is the hot button for car insurance ...and that's what my office specializes in writing so....any ideas that will grab attention?
    Dan,

    That's a tough gig. It's not like online (or even direct mail) where you can test several headlines to see which is best. Once you submit the copy, you're stuck for a year, right?

    What I would do is determine which headlines the big players are using on the internet for their display ads, figure out which ones are successful, and model them.

    Alex
    {{ DiscussionBoard.errors[3220603].message }}
    • Profile picture of the author Dan Williams
      Yeah, maybe.... with the exception of save 15% in 15 minutes

      Hmmm....stealing headlines from competitors...kinda like walmart stealing the "save money live better" deal...got it
      Signature
      http://www.williams-agency.net
      {{ DiscussionBoard.errors[3220689].message }}
      • Profile picture of the author ewenmack
        Hi Dan,

        To get more attention beyond the headline,
        You could have a press release written and then
        get a graphic artist to make it look like it was
        torn out of a newspaper.

        I can put you onto a writer who is a retired small town newspaper editor.

        You probably will need to take out some words
        to fit the piece in the space you are buying.

        Also you can always adjust the headline.

        Give the writter everything on the subject
        of car insurance savings. Not only about you but
        supporting facts from other sources too.

        A winning headline could come from her.

        Let me know if you want to contact her.

        All the best,
        Ewen
        {{ DiscussionBoard.errors[3220799].message }}
      • Profile picture of the author Alex Cohen
        Originally Posted by Dan Williams View Post

        Yeah, maybe.... with the exception of save 15% in 15 minutes

        Hmmm....stealing headlines from competitors...kinda like walmart stealing the "save money live better" deal...got it
        Stealing is not a good idea in any circumstances. For a variety of reasons.

        Instead, model successful headlines.

        Michel Fortin talks about the difference here ...

        http://www.michelfortin.com/headline...ade-and-propel

        Alex
        {{ DiscussionBoard.errors[3220830].message }}
        • Profile picture of the author Dan Williams
          That was my sarcasm Alex I'd rather have a somewhat sucky(original) headline than to steal one
          Signature
          http://www.williams-agency.net
          {{ DiscussionBoard.errors[3221213].message }}
          • Profile picture of the author Alex Cohen
            Originally Posted by Dan Williams View Post

            That was my sarcasm Alex I'd rather have a somewhat sucky(original) headline than to steal one
            Oh, okay. LOL

            If you want to bounce some ideas around, just PM me.
            {{ DiscussionBoard.errors[3221275].message }}
  • Profile picture of the author Doran Peck
    Dan,

    By years end how many YP responders will it take to make you feel satisfied about the amount of money you invested in it?

    What to you estimate your response was last year? (if applicable)

    Do your competitors have large or multiple ads in your local yellow books?

    If you'd be so kind to share, thank you
    {{ DiscussionBoard.errors[3221591].message }}

Trending Topics