Allowing for cultural differences
I assume that writing sales copy for the web would be subtly different if the audience was say American, English or Australian. Even though the demographic may be similar, there are subtle differences in the way people from these countries respond to messages.
I am from Africa and have lived in the UK and Australia. Most of the copy writing material I have read is from US copywriters. Sometimes I feel that what is being taught might work in the USA but I feel would be less effective in the UK or here in Australia. I feel comfortable if I am wrtiting for an Australian audience because I feel I understand them a bit better. However, how could I be sure I was not missing something important when writing for an American audience?
So, if you are a copywriter who writes copy for audiences from different cultural backgrounds than yourself, how do you do this effectively?
I look forward to getting your thoughts on this.
Thanks, Chanetsa
signature goes here
Jean Paul a.k.a AdwordsMogul
PHPDevelopers.net - Top of the range PHP developers
⇉ Easy Link Saver - Are you tired of the pain of constantly searching for your affiliate links? ( Chrome extension - FREE )