Looking To Hire A Copywriter To Fix Up A Sales Letter That Converts But Not With Facebook Traffic

Odds are it's not something that can be fixed to work with Facebook traffic. You've more likely got poor quality leads coming in.

To do this you need to tell your copywriter what is different about the people coming in from Facebook as opposed to elsewhere. Unless the angle you use in your ad in Facebook is different then I can't see what kind of brief you're going to deliver a copywriter.

i was in a similar boat with one of my niches.... converted well on warm traffic, but cold traffic it bombed.

you need to test the offer like a MOFO.

Always remember, NEVER SELL TO YOUR FRIEND!

So, I guess there's your problem. You are not being a friend, an average person to the Facebook traffic. You are rather trying to sell something!

John,

Is FB so integral to your campaign you need to have it?

Sounds to me like your time would be better spent finding more sources of traffic that do convert.

Of course, I don't know anything about your business from this single post... but maybe FB just won't produce good traffic for this particular offer.

-Daniel

As you already know, facebook traffic is "social" traffic. As a result, you may need to go with a multiple-step process.

That is, instead of going directly for the sale, drive them to a squeeze page, get the opt-in, and use an AR sequence to get the sale.

John

First, what exactly is cold traffic.

The obvious answer is it's when someone is not familiar with you at all. They're cold.

A hot prospect is someone hopping, ready-to-buy.

Someone who comes from an article or youtube video is warmed up. Depending on the quality of the article or video he or she came from, he or she may even be rearin' to buy.

A good exercise might be to put yourself in the shoes of the person who sees your ad on Facebook.

Why is someone clicking on the ad? How does what your ad says change what the prospect knows?

A good PPC ad has the power to warm-up or "set-up" your prospect for your salesleter.

For instance, if my ad says, "Attention golfers," well, that immediately lets the prospect know that your salespage is related to golfing.

Sounds simple. But, if a guy's passion is golfing, that can pick his interest and lead to a longer stay on your sales page. You've told him you have something for him.

Next, after this person clicks on the ad, how is he or she going to react to every word on your salespage?

Are there any words or concepts that need to be explained more in-depth. It's hard to go wrong underestimating the level of knowledge your prospect has. It's very easy to wrong by overestimating what your prospect knows.

How is his/her mindset different than someone who came a specific article of yours?

Content advertising is an entirely different animal than traffic that came from search (which articles and video traffic may have originally come from).

It's full-out interruption marketing time. You're interrupting an already busy prospect. Someone who is in the middle of chatting up his/her friends. You've got to pull in the right person and set him or her up for what's to come.

In other words, pay attention to:

* What your facebook ads say? Do they qualify and set-up prospects for what's come?
* How is your Facebook traffic's mindset from your article or video traffic?
* Does your salespage cater to this mindset?

And, as others have mentioned, are you really targeting your ideal prospects with Facebook? You may need to tweak the machine or move on.

You might consider inserting an interim step, if you feel your directly-from-friend-to-sale leap is turning off your facebook traffic cold.

Hire a REALLY good freelance article writer, which while not cheap, is still going to be a heckuva lot cheaper than a good copywriter. Have him do a full-on feature/pre-sell for you, and direct to the sale from there.

Yes, you'll lose some traffic thanks to the extra step, but if the traffic is as targeted as you seem to think, the numbers may balance out in the end for you. Probably only cost you a couple hundred to find out.

Alternatively, maybe just conceive of FB as a squeeze page/sign-up driver. Fewer sales up front, more down the pipeline. Angle your squeeze in a REALLY info-heavy, social, friendy sort of way and you shouldn't tweak off too many social networkers. Obviously, only if you have a list that enables you to provide a high info-to-noise ratio in your actual newsletter.