Critical Components - Every Ad Copy Should Have

by 4 replies
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Hi warriors ,

I want to share with you about the four critical components every Ad copy should have in order to get the most from your advertising activity.

Here is the full post :

Every advertisement copy has 4 important component .

Each component has its own role in making your copy highly effective .

so , if you want to get the most from your copy , you have to follow a well known format knows as A.I.D.A

The four components are
1. Capture your prospects Attention ;

2. Build a Strong Interest ;

3. Create Desire ;

4. Ask for Action .
This post is extracted from this report .

If you want to read the whole report click here .

Shishay
#copywriting #components #copy #critical
  • I would also add the W.I.I.F.M To A.I.D.A

    While writing always remember the person reading is always asking what's in it for me?
    • [2] replies
    • Great point Alex! It's known as the Benefit - what will they gain from it.
    • I prefer to use W.I.I.F.M with in A.I.D.A , specifically in the third component Desire .

      Desire is created by persuading your prospects how your products or services would help them to avoid a particular problem they have .

      I hope it helps .

      Shishay
  • Oh yeah, PROVE IT!
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