Herbalife adverts

Hi Ramon,

You have 2 challenges...

#1 product claims

#2 income claims

You can mention your results, and tell them that their results may vary.
Also for health results, let them know that they should consult with
a health professional.

If you have had very little results yourself, then you are at a major disadvantage.

Where you have had the best results would be the place to start.

All the best,
Ewen

p.s. I traveled to the headquaters in Los Angeles back when Mark Hughes
was alive.

I know a guy who's been doing about 20k per month in herbalife for 10+ years. He uses a combination of these:

- an airtight case for the science behind it all; lots of references
- lots of visual before & after cases; stories from personal clients
- when one on one, keeps giving reasons to say yes (goes for both product & recruitment)
- for recruits, always have a compelling, timely offer to grab onto

Of course there's lots more to it, but to give you an idea.

Thanks for all the excellent advice. I've found some excellent alternative ways to approach Herbalife and network marketing in general from Home Business Success Academy. I can't post the links just yet as I'm new on this forum.

Has anyone heard of the guys behind this system Martin Lightbowne or Joshua Fuson?

Ramon, in addition to the excellent advice here is a little experience I once had.

I once gave a few consultations to a Herbalife selling MLM person. Apparently she was not allowed to do any "official" Herbalife ads. That's OK because you don't need to.

We worked on an audio CD for women who wanted to lose a few stone, in a couple of weeks, for a wedding. This included audio testimonials, and of course a call to action (Call 1-800-XXX-XXXX for the "magic potion" sort of thing)

The reason why this worked was because it had a very specific target group (women of a particular ethnicity with the audio in their language) and a very specific need (lose weight before a wedding, I guess it was a cultural thing).

Now, remember that the product you are selling is irrelevant. What people care the most about is the results. So the flyer is alright too, just that the copy could be much stronger.

In MLM there are two markets you are marketing to

* New downline guys
* People who buy the products (the actual consumers)

Each of them requires a different set of strategies.

Of course, you make the most money by signing up new people than selling the product itself (Just my extremely biased opinion about MLM).

Thanks for the feedback. I know the flyer is flawed, however, its much better than the official Herbalife flyers I've seen which brands the company more than me the distributor. I do have a website which is new and growing. I will fine tune this with your advice on my target demographics. The offline marketing was to boost my immediate sales and re-invest in the online marketing. I think I need a complete overhaul of my approach.

Hi Ramon,

I know you posted this a couple of years ago, but I was wondering what ever became of your advertising campaign, I am promoting Total Life Changes and as a newbie I am coming across some of the same difficulties that you were having years ago. I am taking heed to the great advice that you were given by the other members. Thanks.