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The Art Of Copywriting-Crash Course Tactics

by Charlotte Jay
7 replies
I know how to write...web content, reviews and emails for clients.

I don't know how to write copy so that's it's engaging and has the end user hovering over the buy button.

What are your recommendations? Preferably I'd like something that challenges me with writing exercises and harsh critique.

I'm being quite broad here because I just don't know anything about this field at all. Who's been there, done that?
#art #copywritingcrash #tactics
  • Profile picture of the author BradCarroll
    This is what I'm doing:

    The Gary Halbert Letter
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    Become a Product Owner in Two Days--at a Steal of a Deal!



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    • Profile picture of the author ASCW
      Originally Posted by BradCarroll View Post

      This is what I'm doing:

      The Gary Halbert Letter
      in that issue he references many ads for you to copy by hand.

      They are normally hard to find, but luckily they have been tracked down and can now be easily found here.

      Gary Halbert
      Signature

      Site being revamped.

      If you want help with copy stuff, pm me.

      Cool.

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      • Profile picture of the author Rezbi
        Originally Posted by ASCW View Post

        in that issue he references many ads for you to copy by hand.

        They are normally hard to find, but luckily they have been tracked down and can now be easily found here.

        Gary Halbert
        I could have saved him the trouble: I have all those ads, except the mercades diesel.
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  • Profile picture of the author Rezbi
    I know I'm going to get flack for this, but I recommend AWAI's course.

    Plus they've got a special offer on now which makes it much cheaper than it used to be.

    Check it out here: Can You Write a Letter Like This One?

    They do what you're asking: Assignments, critiques, etc.
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  • Profile picture of the author BradCarroll
    Rezbi, that course was actually my introduction to sales writing. While I think the "Gary Halbert Not-a-Course Course" teaches more (for fewer $$), the AWAI program was a great intro for me. I definitely got more bang for my buck than I have from any college course--or IM ebook for that matter!


    The reading list I linked to above...it has reshaped my brain...Robet Collier's book is a magic book, I swear. I've heard a Eugene Schwartz interview and am practically salivating over that book (but I have to finish the Collier one first). Great reading list and exercises on the Halbert site.
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    Become a Product Owner in Two Days--at a Steal of a Deal!



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  • Profile picture of the author Rezbi
    Originally Posted by Charlotte Jay View Post

    What are your recommendations? Preferably I'd like something that challenges me with writing exercises and harsh critique.
    That's the part I picked up on. Books, no matter how good they are, don't give feedback.

    I did the AWAI course and I think it's a great beginner.

    I went a step further than their recommendations. I copied out those ads about ten times each, not the three or so they say.
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  • Profile picture of the author MikeHumphreys
    Originally Posted by Charlotte Jay View Post

    I know how to write...web content, reviews and emails for clients.

    I don't know how to write copy so that's it's engaging and has the end user hovering over the buy button.

    What are your recommendations? Preferably I'd like something that challenges me with writing exercises and harsh critique.

    I'm being quite broad here because I just don't know anything about this field at all. Who's been there, done that?
    Hi Charlotte,

    I just launched a WSO that might be of interest to you then. See my sig file for a link.

    Take care,

    Mike
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    Kickstart Your Copywriting Business: How To Get Loads of New Clients FAST!

    Kick-A$$ Eight-Figure Producing Copywriting Gun For Hire | Marketing & Copywriting Blog
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