Copywriters: How do you break a split-testing dead heat?

13 replies
Hi guys,

I'm split-testing my squeeze page am in a dead heat.

Version 1 (no video) - 1151 visitors, 375 sign-ups, 32.58% conversion

Version 2 (with video) - 1150 visitors, 383 sign-ups, 33.3% conversion

I can make a guess that there are probably three ways to break this impasse:

1. Change the headline of the two pages and go at it again

2. Add the video to Version 1, make no other changes to it, and see how it converts

3. Add a third Version to the mix

Any other ideas?

#break #copywriters #dead #heat

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