You write 4000 words in one day and go "Yes!" Rest for the night...peacefully.
You get up, read the first 400 words and go..."Ohhhh..."
You spend the next nine hours over four days editing in between reading copy writing books and watching Mad Men.
Finally you get something that resembles good, read it and go..."Oh god, this is horrible."
Back to research.
Your story sucks. Not enough hooks. Forgot the urgency! The price justification is not going to work. etc, etc, etc.
Imagine getting a bus boy job...TERROR.
Two Americanos. Power through a copywriting ebook...HOPE!!!
Looks good! Looks damn good! I'm gonna be rich!!!!!
Show to friends. They don't like it.
Despair. Depression. Anger and fury.
Back to editing. Changes, changes, changes.
A week later, something good.
Give draft to the client.
They like it!!! Except for a loooooooooong list of changes and alterations.
"A good start" they say. Just make it, "Magical."
And you never, ever, complain--because you are living the dream.